Analytical CRM in the Pay TV Industry

Analytical CRM
Knowledge Center

Forum

New Topic

Andri
Manager, Indonesia

Analytical CRM in the Pay TV Industry

Can anyone help me about implementation of Analytical CRM in the Pay TV industry? Who can share some experiences or best practices... Thank you.

  Jaap de Jonge
Editor, Netherlands
 

Analytical CRM in the Pay TV Industry

The early detection of potential churners enables companies to target these customers using specific retention actions, and subsequently increase profits.
Several alternative courses of marketing action can be applied:
- Giving free incentives
- Organizing special customer events
- Obtaining feedback on customer satisfaction through questionnaires.
Source: Jonathan Burez, Dirk Van den Poel, "CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services.

Start a new forum topic

 

More on Analytical CRM
Summary
Forum
How to Use Artificial Intelligence in Marketing
Customer Profitability Analysis
Customer Classification Model
What is Analytical Marketing? Explanation
Analytical CRM in the Pay TV Industry
Implementation of Analytical CRM: Customized Development or Vanilla Approach?
The Value of Customer Data
🔥The Data-Driven Marketing Approach
Project Using Analytical CRM
Special Interest Group

Are you interested in Analytical CRM? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Analytical CRM
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 15-4-2021. All names of their owners.