The Data-Driven Marketing Approach

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Sarah Daghman, Lecturer, Russian Federation
🔥NEW In today's highly competitive world, providing customers with a customized experience often leads to good business results. In order to customize marketing efforts and meet the changing expectations and progressive needs of customers, companies can take advantage of big data. A data-driven marketing strategy can be a powerful advantage in marketing. Here is a brief overview. What is Data-Driven Marketing? Definition Data-driven marketing is a type of marketing that uses massive amounts of data, acquired through customer interactions, analyzing company-generated and market data, or from external sources to gain a better view of customers' motivations, preferences, and predict future behaviors to help companies optimize their marketing processes, and in-turn enhances their customer experience, which leads to greater revenue and profits. What are the Main Benefits Of Data-Driven Marketing? Advantages
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  Jayaram, Business Consultant, India
 

Applications of Data Driven Marketing and Competitor Info

In today's competitive world and changing economic (...)

  rustenburg, Business Consultant, Netherlands
 

Flexibility in Data Driven Marketing

Data-Driven Marketing is crucial and useful, espec (...)

 
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Project Using Analytical CRM
Special Interest Group Leader

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