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Accidental Advertising
SANJEEV TIWARI, Business Consultant, India, Member
I define an accidental advertisement as one wherein the benefit of the advertisement is reaped by unintended product, services or idea.
On the 10th of April 2016, a full page photo of Lionel Messi in the Times of India as Global Brand Ambassador of Tata Motors, lured me into having a look into the Tiago car advertisement.
It was a 4-page advertisement supplement which had an attached folded cardboard piece on the last page. It mentioned “2.3 Million* people will virtually test drive the new Tiago VR Gear, in a single day. Join the movement that will help create a new record.”
I realized that the attached piece was a VR gear (Virtual Reality gear) which was to be created by me as per the instructions given (4 steps to be precise). Probably the sleeping mechanical engineer in me nudged me to go ahead. The steps required me to raise the panel, attach the flap into the notch, open the Tiago Virtual Drive content on my mobile phone, secure my mobile handset in the...
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Special Interest Group Leader
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Ambient Advertising
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