Cost Engineering in Quality Function Deployment
Jaap de Jonge, Management Consultant, Netherlands
Conventional Quality Function Deployment (QFD) is somewhat one-sided in that it focuses on technical aspects. Prioritization of technical attributes, if carried out at all, attempts to maximize customer satisfaction without considering the costs incurred. However, product design is usually a techno-economic process, hence there is always a tradeoff between quality goals and limited budgets.