Applying the Theory of Planned Behavior to Perception




Human Behavior
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francisco98958434
Student (MBA), Peru

Applying the Theory of Planned Behavior to Perception

I would like to know if Ajzen's TPB can be applied to measure perception.
If it is positive, what is the argument that Ajzen's TPB can be used to measure perception?
If it is negative, why can't Ajzen's TBP be used to measure perception?
Thank you….

   

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