The Role of Irrationality (Affect and Emotions) in Planned Behavior

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Human Behavior > Forum > The Role of Irrationality (Affect and Emotions) in Planned Behavior

The Role of Irrationality (Affect and Emotions) in Planned Behavior
Anneke Zwart, Student (University), Netherlands, Moderator
A frequently mentioned argument against the TPB is that the theory does not take into account sufficiently enough the cognitive and affective processes that often result in biased human evaluations and behaviour. It is concerned primarily with behaviors that are steered by conscious self-regulated activities. In other words TPB is said to be too rational.
So, the TPB tends to neglect some biasing variables that certainly affect behaviour and intentions. The most important factors mentioned ... Read more? Sign up for free
 

   

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