The Role of Irrationality (Affect and Emotions) in Planned Behavior

Human Behavior
Knowledge Center

 

Next Topic

Human Behavior > Best Practices > The Role of Irrationality (Affect and Emotions) in Planned Behavior

The Role of Irrationality (Affect and Emotions) in Planned Behavior
Anneke Zwart, Student (University), Netherlands, Member
A frequently mentioned argument against the TPB is that the theory does not take into account sufficiently enough the cognitive and affective processes that often result in biased human evaluations and behaviour. It is concerned primarily with behaviors that are steered by conscious self-regulated activities. In other words TPB is said to be too rational. So, the TPB tends to neglect some biasing variables that certainly affect behaviour and intentions. The most important factors mentioned are affect and emotions. These two factors can indirectly influence intentions and behaviour by affecting important beliefs in a given situation, but also they can affect the strength and evaluations of these beliefs. There are two ways in which these factors are actually included in the TPB: 1. They can be background variables affecting behavioural assumptions, but also normative and control beliefs. For example, being in a negative mood will have a different effect on beliefs and (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Interested? Sign up for free.


Human Behavior
Summary
Forum
How Attitudes Influence Consumer Behavior
🔥Applying the Theory of Planned Behavior to Perception
Your Success is Primarily Dependent on the Rationality of your Beliefs
Best Practices
🥇POSITIVE Change Motivators
🥈Theory of Planned Behavior and Maslow
🥉How to Apply TPB Theory in Marketing?
How to Apply the Theory of Planned Behavior in Work Safety
'Behaviourist' Management Theory?
Are Beliefs and Attitudes a proxy for Behavior?
Employee Maturity and Theory of Planned Behavior
Exceptions to Theory of Planned Behavior
Sometimes we are Acting like Monkeys and we are Unwilling to Change
Three Components of an Attitude
Three Levels in Theory of Planned Behaviour
Decomposed Theory of Planned Behavior
Initital HR Presentation
The Role of Irrationality (Affect and Emotions) in Planned Behavior
Theory of Planned Behavior and Dealing with Obstacles to Change
Are you Planning your Behavior?
Planned Behaviour is based on REACT Method
Is Planned Behavior Theory Still Valid?
Planned Group Behaviour?
Theory of Planned Behavior and Unsportsmanlike Conduct


Human Behavior
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 28-5-2020. All names of their owners.