How to Apply the Theory of Planned Behavior in Work Safety

Applying the Theory of Planned Behavior in Work Safety
Jaap de Jonge (Editor), Editor, Netherlands
One thing that TPB makes clear is that merely providing information about safety is NOT going to work. You should try to address the beliefs, attitudes and subjective norms if you want to achieve an intention to change the behavior. On top of giving information about safer working.

Applying the Theory of Planned Behavior at Work
stephen murphy, Teacher, Ireland
The most effective way of implementing a safety culture in the work place is to bring all the stakeholders involved in the workplace together to identify the reasons why safety is not being taken seriously.
In my experience it's imperative that the employees are consulted throughout the process. This gives them ownership of the problems that they and the company face on a daily basis. A communication process through the implementation of policies, procedures and training will change the behaviour of both parties.

Applying TPB in a Diverse Workforce and Community
William, Manager, South Africa
I think communication is done extensively and all the employees are well trained to safely execute their tasks. In the context of a highly diverse workforce and society in South Africa it poses a significant challenge when coming to beliefs, attitude and subjective norms. What is your suggestion in the context of TPB in dealing with attitude, beliefs and subjective norms with the aim of safety in the workplace?

Applying TPB in a Diverse Work Force
WALTER MAGWENZI, HR Consultant, Zimbabwe
In the context of attitude, beliefs and subject norms from a diversified work force adherence to organisational cultures and norms will make TPB work. Having different attitudes is not problematic in view could be a measure to implement organisational culture that every employee has to adhere to irrespect of his own attitude, beliefs. Yes communication is an effective tool.

Theory of Planned Behavior and Ownership for Work Safety
Jaap de Jonge (Editor), Editor, Netherlands
@Stephen Murphy: I think you are looking in the right direction. By aiming at ownerhip of the employees and making the employees think themselves about safety and about why safety at the moment is not taken seriously enough.
TPB says you should go beyond just telling / communicating that safety is important. To be able to make them change attitudes, beliefs, etc. towards safety a great start is to make them think / discuss the need for it amongst themselves, creating ownership of the issue.