Three Levels in Theory of Planned Behaviour
The theory provides a framework for implementing change wherein 3 clear tiers (individual, group and organizational) can be identified and managed in order to achieve the desired change.
- At the individual level
, we may be looking at the beliefs and attitude of the "champions of change" and the extent to which these can be cascaded down the ladder.
- At the group level
we could be looking at the group's values and their impact on behavior and culture
- At the organizational level
we could be looking at the control system, including rewards and sanctions. From this we can develop a scorecard for change.