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Theory of Planned Behavior and Maslow
Gert Kruger, Manager, Namibia
I have read some of the remarks here and am now wondering how TPB relates to Maslow's Hierarchy of Needs. Any ideas on this?
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Planned Behaviour and Hierarchy of Needsvenkataramanan, Professor, India Maslow's theory is about needs and motivation. However when you wish to get / achieve something you have to work for it with focused attention. Therefore we can say it involves some element of our behaviour also. |
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