How to Apply TPB Theory in Marketing?

Theory of Planned Behavior > Forum > How to Apply TPB Theory in Marketing?

How to Apply TPB Theory in Marketing?
Rice Williams, Director, United States, Member
I'm not familiar with the theory here, but am wondering how its principles apply to marketing in the case where you are at a competitive disadvantage, and want to change your customer's behavior so that they consider you.
I get the point that giving information is NOT enough, you have to demonstrate you have a solution better than the competition. Does the theory provide more guidance on the "how to"?...Sign up

TPB for Marketing
Ruben Hernandez Acosta, Director, Mexico, Member
Not exactly. I think more than telling you how to do it, this tooling is more oriented to give you options about what you should you in order to creat...Sign up

Theory of Planned Behavior in Advertising
Jaap de Jonge, Editor, Netherlands
As is mentioned in the summary, just providing information about products is not very effective in advertising. But… "campaigns that aim at attitudes,...Sign up

Special Interest Group Leader

Interested? Sign up for free.

Theory of Planned Behavior
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.0 - Last updated: 17-6-2019. All names ™ of their owners.