Theory of Planned Behavior and Dealing with Obstacles to Change

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Theory of Planned Behavior > Forum > Theory of Planned Behavior and Dealing with Obstacles to Change

Theory of Planned Behavior and Dealing with Obstacles to Change
Romano Ojiambo-Ochieng, Student (University), Uganda, Member
Some of the biggest obstacles to change initiatives are fear of the unknown and safety in the known. Knowledge per se may not be enough to overcome the fear and propel one towards behaviour change.
An intersting consequence of TBP is that conditions that make the status quo unbearable may be necessary to help certain people adopt behaviour change as a way out.
 

     
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