Theory of Planned Behavior and Dealing with Obstacles to Change

Human Behavior
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Romano Ojiambo-Ochieng
Student (University), Uganda
Some of the biggest obstacles to change initiatives are fear of the unknown and safety in the known. Knowledge per se may not be enough to overcome the fear and propel one towards behaviour change. An intersting consequence of TBP is that conditions that make the status quo unbearable may be necessary to help certain people adopt behaviour change as a way out. (...) Read more? Sign up for free

 

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