Is Planned Behavior Theory Still Valid?

Human Behavior
Knowledge Center

Henry Velasquez
Business Consultant, Colombia

Is Planned Behavior Theory Still Valid?

Im not sure about how much are important different behavioral theories in the present world in which all behavior concepts are changing dramatically, due to the special freedom given by modern media, such as fast communications by internet, social networks and the searching of new live ways.

  Gary Rosenfeld
Project Manager, United States

Time Continuum of Behavior Change

I believe that the behavioral theories are still valid and need to be considered. What we don't often take into account is the time frames in which we expect behavioral change to take place. When do the early adopters and late adopters and dropouts appear? I think that with the increased cadence of change we have a greater expectation of that whilst the time frame has been shortened.

  Arif ur Rehman
Professor, Pakistan

TPB is Thoughtful

Ajzen's TPB approach deserves thoughtful consideration. What happens, and most importantly so, is at the subliminal level.

  Muhammad Younas
Project Manager, Pakistan

Theory of Planned Behavior Gives True Picture

It reflects the true picture of the behavior of th...


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