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Is Planned Behavior Theory Still Valid?
Henry Velasquez, Member
I´m not sure about how much are important different behavioral theories in the present world in which all behavior concepts are changing dramatically, due to the special freedom given by modern media, such as fast communications by internet, social networks and the searching of new live ways.
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Time Continuum of Behavior ChangeGary Rosenfeld, Member I believe that the behavioral theories are still valid and need to be considered. What we don't often take into account is the time frames in which we expect behavioral change to take place. When do the early adopters and late adopters and dropouts appear? I think that with the increased cadence of change we have a greater expectation of that whilst the time frame has been shortened. |
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TPB is ThoughtfulArif ur Rehman, Member Ajzen's TPB approach deserves thoughtful consideration. What happens, and most importantly so, is at the subliminal level. |
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