Kotler's 5 A's of a Customer Path (Journey) in the Connected Era

AIDA AIDAS
Knowledge Center

 
AIDA AIDAS > Forum

New Topic


Shubhi Kotiya
CxO / Board, Germany
In the past, the customer journey used to be described using following 4 A's: AWARE (Attention), ATTITUDE (Interest, Desire), ACT (Action), ACT AGAIN (Satisfaction) These 4 A's should be rewritten including a fifth 'A' in the connected era. A typical customer journey ("Customer Path") in the connected era is now: Aware, Appeal, Ask, Act and Advocate: AWARE: Gateway to the journey. At this stage, the customer has a long list of brands to filter from. Brand awareness by advertising, past experiences and word of mouth helps customers to process the information. Past experience and advertising efforts of the brand facilitates a better recall. APPEAL: The customer in this stage becomes attracted to only a few brands, depending on the wow factors a brand presents and brands with a stronger appeal. ASK: The curiosity that a brand created in the appeal stage leads to questions. In this stage, customers research the brand for more information. They seek information from (...) Read more? Sign up for free

 

More on AIDA AIDAS
Summary
Forum
La Técnica AIDA or SPIN Selling
🔥Consumer Decision Journey Model (McKinsey)
Stages of Buyer Readiness
Kotler's 5 A's of a Customer Path (Journey) in the Connected Era
Best Practices
History of the AIDA Model
Special Interest Group

Are you interested in AIDA AIDAS? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


AIDA AIDAS
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.7 - Last updated: 19-1-2021. All names ™ of their owners.