Stages of Buyer Readiness

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AIDA AIDAS > Forum > Stages of Buyer Readiness

Stages of Buyer Readiness
Jaap de Jonge, Editor, Netherlands
Similar to AIDA Model, the Stages of Buyer Readiness are the psychological buying stages through which a consumer passes while purchasing any good or service. There are many slightly different models describing these stages. Shapiro and Bonoma (1984) described one of them (How to Segment Industrial Markets): 1. AWARENESS about the product 2. KNOWLEDGE regarding the benefits 3. INTEREST in the product 4. PREFERENCE given to the product over its competition 5. CONVICTION of the suitability 6. PURCHASING power. The model can help to decide what promotional activities and media are going to be used in a marketing campaign. (...) Read more? Sign up for free

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AIDA AIDAS
Summary
Forum
🔥Consumer Decision Journey Model (McKinsey)
Stages of Buyer Readiness
Kotler's 5 A's of a Customer Path (Journey) in the Connected Era
Best Practices
🥇La Técnica AIDA or SPIN Selling
🥈History of the AIDA Model


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