History of the AIDA Model

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Eva Kwofie
Business School Marketer, Ghana

History of the AIDA Model

Who can give some background on the history of the AIDA model? Who first postulated it? Who coined the acronym AIDA? Who came uyp first with AIDAS? Thanks...

  Kautilya Tiwari
Manager, India
 

AIDA History and Background

AIDA STANDS FOR Attention, Interest, Desire and Action. The concept of AIDA is very much important in the marketing communication. The approach of AIDA came from American Advertising. The Sales Pioneer of American Advertising Lewis inaugurated the Concept of AIDA in front of us.

  Alkhaly Mohamed Tahey Conde
Lecturer, Guinea
 

Background of AIDA Model is Consumer Goods

The AIDA Model was particularly adapted for the consumer goods. But in the industrial products and equipments, marketing is more complex and the criteria for choices have to be sustainable. We have to consider the requirements, analyze them completely and exactly the needs, tayloring any gaps to fill, before we go into any purchasing cycle.

  Jaap de Jonge
Editor, Netherlands
 

Who Coined the AIDA Model

The AIDA model was first published by E.K. Strong (...)

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