History of the AIDA Model

AIDA AIDAS
Knowledge Center

 

Next Topic

AIDA AIDAS > Best Practices > History of the AIDA Model

History of the AIDA Model
Eva Kwofie, Business School Marketer, Ghana, Member
Who can give some background on the history of the AIDA model? Who first postulated it? Who coined the acronym AIDA? Who came uyp first with AIDAS? Thanks... (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  AIDA History and Background
Kautilya Tiwari, Manager, India, Member
  AIDA STANDS FOR Attention, Interest, Desire and Action. The concept of AIDA is very much important in the marketing communication. The approach of AIDA came from American Advertising. The Sales Pioneer of American Advertising Lewis inaugurated the Concept of AIDA in front of us.

  Background of AIDA Model is Consumer Goods
Alkhaly Mohamed Tahey Conde, Lecturer, Guinea, Premium Member
  The AIDA Model was particularly adapted for the consumer goods. But in the industrial products and equipments, marketing is more complex and the criteria for choices have to be sustainable. We have to consider the requirements, analyze them completely and exactly the needs, tayloring any gaps to fill, before we go into any purchasing cycle.

  Who Coined the AIDA Model
Jaap de Jonge, Editor, Netherlands
  (...)

   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


AIDA AIDAS
Summary
Forum
🔥Consumer Decision Journey Model (McKinsey)
Stages of Buyer Readiness
Kotler's 5 A's of a Customer Path (Journey) in the Connected Era
Best Practices
🥇La Técnica AIDA or SPIN Selling
History of the AIDA Model


AIDA AIDAS
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.5 - Last updated: 10-8-2020. All names ™ of their owners.