History of the AIDA Model

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History of the AIDA Model
Eva Kwofie, Business School Marketer, Ghana

Who can give some background on the history of the AIDA model? Who first postulated it? Who coined the acronym AIDA? Who came uyp first with AIDAS? Thanks...

AIDA History and Background
Kautilya Tiwari, Manager, India
AIDA STANDS FOR Attention, Interest, Desire and Action. The concept of AIDA is very much important in the marketing communication. The approach of AIDA came from American Advertising. The Sales Pioneer of American Advertising Lewis inaugurated the Concept of AIDA in front of us.



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