History of the AIDA Model


 
AIDA AIDAS > Forum

In the forum section you will find recent discussions within this knowledge area.


History of the AIDA Model
Eva Kwofie, Business School Marketer, Ghana, Member
Who can give some background on the history of the AIDA model? Who first postulated it? Who coined the acronym AIDA? Who came uyp first with AIDAS? Thanks......Sign up
 

 
AIDA History and Background
Kautilya Tiwari, Manager, India, Member
AIDA STANDS FOR Attention, Interest, Desire and Action. The concept of AIDA is very much important in the marketing communication. The approach of AID...Sign up
 

   
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