The 5 M's of Advertising

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A Kahnesky
Analyst, Denmark
🔥NEW Advertising is an activity involving paid, non-personal promotion of a product, service, or brand by the seller. Typically the aim of advertising is to influence consumption behavior with respect to commercial products or services, but the purpose of advertising may also be educational, political or ideological. But how do marketers go about when planning out an advertising program or strategy for their firm, brand or product? WHAT ARE THE 5Ms OF ADVERTISING? INTRODUCTION Marketers focus on 5 key decision areas while developing an advertising strategy for a brand or product. These can be referred to as the 5Ms of Advertising: MISSION (What are the advertising objectives?): An advertising objective is a specific communication task which is to be completed in a particular time with a particular group of audience, and to a certain level (For example, to increase the market penetration of the ABC brand in the target market by XY% within six months.) There are four main type (...) Read more? Sign up for free

  Helen Strong
Business Consultant, South Africa
 

Add a Key 'M' Before the Others: MARKET

Above gives some great pointers as to how to achie (...)

 

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Summary
Forum
The 5 M's of Advertising
How to Target Top Managers?
Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?
Nudity in Advertising and Brand Recall
Sustainable Advertising and Sustainable Marketing
Women in Advertisements
Measuring the Effect of Promotional Marketing
Using Voice-overs in Advertising - You or a Professional?
Best Practices
Deception in Advertising
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