Advertising is an activity involving paid, non-personal promotion of a product, service, or brand by the seller. Typically the aim of advertising is to influence consumption behavior with respect to commercial products or services, but the purpose of advertising may also be educational, political or ideological. But how do marketers go about when planning out an advertising program or strategy for their firm, brand or product?
WHAT ARE THE 5Ms OF ADVERTISING? INTRODUCTION
Marketers focus on 5 key decision areas while developing an advertising strategy for a brand or product. These can be referred to as the 5Ms of Advertising:
MISSION (What are the advertising objectives?): An advertising objective is a specific communication task which is to be completed in a particular time with a particular group of audience, and to a certain level (For example
, to increase the market penetration of the ABC brand in the target market by XY% within six months.)
There are four main type (...) Read more? Sign up for free