How to Use Personalized Ads Properly?

Advertising
Knowledge Center

 

Next Topic

Advertising > Forum > How to Use Personalized Ads Properly?

How to Use Personalized Ads Properly?
Chloe Xu, Director, Australia, Premium Member
Data-driven marketing such as done by using Google ads and Facebook ads is the new norm for tech-savvy marketers who try to influence customer buying decisions in every possible click. Supporters of cookies and other surveillance tools believe that highly-tailored ads based on a customer's browse history allow for an improved online experience and sales performance. Meanwhile, customers are increasingly concerned about the privacy issue when knowing their information is collected, shared, and utilised by businesses. In such a situation, any tailored ads can only trigger opposition and compromise a range of sales metrics, performance and reputation included. WHAT IRRITATES THE CUSTOMERS MOST? Research mentioned by Kim and Barasz revealed that among various factors, two largely determine if customers will be comfortable with the use of their personal information: - The nature of the information. People are more reluctant to share their intimate information, such as data on sex, hea (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Advertising
Summary
Forum
🔥The 5 M's of Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?
Using Voice-overs in Advertising - You or a Professional?
Best Practices
🥇Deception in Advertising
🥈How to Target Top Managers?
🥉Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
Nudity in Advertising and Brand Recall
Sustainable Advertising and Sustainable Marketing
Women in Advertisements
Measuring the Effect of Promotional Marketing


Advertising
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 4-8-2020. All names of their owners.