Using Voice-overs in Advertising - You or a Professional?

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Saskia Constantinou
Journalist, Cyprus
Voice overs can be used to launch new products or services, to outline the history or philosophy of your organisation, or to demonstrate how to use a product or service. Voice over narrators can pronounce and recite your advertisements or promotional jingles for radio and TV and also they can be used to explain, instruct, or teach on in-house videos. WHY IS IT IMPORTANT TO USE A PROFESSIONAL VOICE OVER NARRATOR? The answer is simple because it's all about your brand image. What does a professional offer and why should you insist on it? EXPERIENCE Professional broadcasters have years of experience and training. It will not be their first jingle, so they know how to give your product an authentic voice. ACCOMMODATING AND AFFORDABLE Remember it's not the actual recording which takes time, it's the mixing and overdubbing with music. Professionals work quickly and reliably and are skilled at taking directions. PROFESSIONAL STUDIO They might offer top quality equipme (...) Read more? Sign up for free

  Hamna Jain
Analyst, Qatar

Voiceovers in Advertisements

There is actually a lot of good money that can be (...)


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