Where most organizations focus on sustainable production practices, the sustainability with regard to the materials of the products, most organizations neglect the advertising component of sustainability. According to Sarah Williams, advertising could and should be way more sustainable. And because of the increased focus on corporate sustainability since the past decades, sustainable advertisements seem to have a lot of potential.
How can the advertisement/marketing sector become more sustainable?
FROM PRINT TO DIGITAL CATALOGS: Although we are said to live in a digital era, lots of advertisements – for example catalogs – are still printed. And although the catalogue itself might be recyclable, the manufacturing of these catalogs is an unsustainable practice. In terms of sustainability, we see that large organizations are relatively environmentally destructive; small companies are often focusing their marketing efforts to more conscious customers.
UNSUSTAINABLE COMMERCIALS: The
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