Sustainable Advertising and Sustainable Marketing

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Advertising > Best Practices

Anneke Zwart, Student (University), Netherlands
Where most organizations focus on sustainable production practices, the sustainability with regard to the materials of the products, most organizations neglect the advertising component of sustainability. According to Sarah Williams, advertising could and should be way more sustainable. And because of the increased focus on since the past decades, sustainable advertisements seem to have a lot of potential. How can the advertisement/marketing sector become more sustainable?
  1. FROM PRINT TO DIGITAL CATALOGS: Although we are said to live in a digital era, lots of advertisements for example catalogs are still printed. And although the catalogue itself might be recyclable, the manufacturing of these catalogs is an unsustainable practice. In terms of sustainability, we see that large organizations are relatively environmentally destructive; small companies are often focusing their marketing efforts to more conscious customers.
  2. UNSUSTAINABLE COMMERCIALS: The product (...) Read more? Sign up for free

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  Sarah Daghman, Lecturer, Russian Federation
 

The Main Trends in the Development of Sustainable Marketing

Today, there is an increase in the significance an (...)

 
More on Advertising
Summary
Forum
🔥The 5 M's of Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?
Best Practices
🥇Deception in Advertising
🥈How to Target Top Managers?
🥉Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
Nudity in Advertising and Brand Recall
Sustainable Advertising and Sustainable Marketing
Women in Advertisements
Measuring the Effect of Promotional Marketing
Using Voice-overs in Advertising - You or a Professional?
Special Interest Group Leader

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