Since advertising is more and more moving to
online advertising, Campbell, Cohen and Ma present a quite useful list of types of online ads. Perhaps it will be helpful for you to gather some new ideas for a new marketing campaign! The list:
1. SOCIAL VIDEO: Video content developed by a company with the goal of stimulating conversation, discussion, and co-creation.
2. VIRAL VIDEO: Video content created by a company with the goal of inducing pass-along behavior amongst consumers.
3. NATIVE ADVERTISING: Communications from a company that occur within a consumer’s social network.
4. ADVERTORIAL: Content created by a company and designed to copy the style and form of editorial content.
5. DISPLAY ADVERTISING: Visual content created by a brand and that runs distinct from editorial content. Payment for placement in time or space is made.
6. PUBLICITY: Content produced by the news media which reflects public relations efforts on behalf of a brand or company.
7. BRANDED (EDITORIAL)
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