Different Types of Online Advertising

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Advertising > Best Practices > Different Types of Online Advertising

Different Types of Online Advertising
Marten van der Zee, Analyst, Netherlands, Member
Since advertising is more and more moving to online advertising, Campbell, Cohen and Ma present a quite useful list of types of online ads. Perhaps it will be helpful for you to gather some new ideas for a new marketing campaign! The list: 1. SOCIAL VIDEO: Video content developed by a company with the goal of stimulating conversation, discussion, and co-creation. 2. VIRAL VIDEO: Video content created by a company with the goal of inducing pass-along behavior amongst consumers. 3. NATIVE ADVERTISING: Communications from a company that occur within a consumerís social network. 4. : Content created by a company and designed to copy the style and form of editorial content. 5. DISPLAY ADVERTISING: Visual content created by a brand and that runs distinct from editorial content. Payment for placement in time or space is made. 6. PUBLICITY: Content produced by the news media which reflects public relations efforts on behalf of a brand or company. 7. BRANDED (EDITORIAL) CONTENT: C (...) Read more? Sign up for free

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Advertising
Summary
Forum
🔥The 5 M's of Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?
Using Voice-overs in Advertising - You or a Professional?
Best Practices
🥇Deception in Advertising
🥈How to Target Top Managers?
🥉Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
Nudity in Advertising and Brand Recall
Sustainable Advertising and Sustainable Marketing
Women in Advertisements
Measuring the Effect of Promotional Marketing


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