Different Types of Online Advertising

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Different Types of Online Advertising
Marten van der Zee, Analyst, Netherlands, Member

Since advertising is more and more moving to online advertising, Campbell, Cohen and Ma present a quite useful list of types of online ads. Perhaps it will be helpful for you to gather some new ideas for a new marketing campaign! The list: 1. SOCIAL VIDEO: Video content developed by a company with the goal of stimulating conversation, discussion, and co-creation. 2. VIRAL VIDEO: Video content created by a company with the goal of inducing pass-along behavior amongst consumers. 3. NATIVE ADVERTISING: Communications from a company that occur within a consumerís social network. 4. : Content created by a company and designed to copy the style and form of editorial content. 5. DISPLAY ADVERTISING: Visual content created by a brand and that runs distinct from editorial content. Payment for placement in time or space is made. 6. PUBLICITY: Content produced by the news media which reflects public relations efforts on behalf of a brand or company. 7. BRANDED (EDITORIAL) CONTENT: C (...) Read more? Sign up for free
 

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