Impact of Advertising

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Impact of Advertising
H. Viswa Kiran, Professor, India, Member

How to measure the impact of advertising on buying a product by customers? Is there any proof that a particaular advertisement has increased the sales of any product? (...) Read more? Sign up for free
 

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Impact of Advertising
Adrienne Noel, CEO, United States, Member

A well-designed ad campaign will allow one to determine the effectiveness of an ad. However Internet advertising is the easiest medium to measure the cause and effect of a particular ad.
 

         
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