Impact of Advertising

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H. Viswa Kiran
Professor, India

Impact of Advertising

How to measure the impact of advertising on buying a product by customers? Is there any proof that a particaular advertisement has increased the sales of any product?

  Adrienne Noel
CEO, United States
 

Impact of Advertising

A well-designed ad campaign will allow one to determine the effectiveness of an ad. However Internet advertising is the easiest medium to measure the cause and effect of a particular ad.

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