Measuring the Effect of Promotional Marketing
How could one measure the success of promotional marketing, aside from sales figures? (both concretely and not).
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Joan Go, Hong Kong
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The Effect of Promotional Marketing on Diversification
@Jairaj B. Jatar: Thank you for your reply!
The question I have set for myself is essentially asking how successful the promotional marketing of a new product was in aiding the diversification of a company. I was thinking of simply looking at the profit made versus costs of this new venture, and conducting primary research to see how it has affected brand image and overall sales. (I'm afraid there is no pre-promotional data as it is a new product.) Thoughts?
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