Measuring the Effect of Promotional Marketing


 
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Measuring the Effect of Promotional Marketing
Joan Go, Student (Other), Hong Kong, Member
How could one measure the success of promotional marketing, aside from sales figures? (both concretely and not)....Sign up
 

 
How to Measure the Effect of Promotional Marketing
Jairaj B. Jatar, Director, India, Member
Joanna, there are number of things that need to discussed BEFORE you can begin the measurement. Nearly all of them involve experimental design in whic...Sign up
 

 
The Effect of Promotional Marketing on Diversification
Joan Go, Student (Other), Hong Kong, Member
@Jairaj B. Jatar: Thank you for your reply!
The question I have set for myself is essentially asking how succes...Sign up
 

 
The Effect of Promotional Marketing on Diversification
Jairaj B. Jatar, Director, India, Member
@Joanna Tan: Joanna, I still feel you need primary research in the form of experimental design.
I have assumed ...Sign up
 

 
Effectiveness of Promotional Program
Soma Sinha Roy, Professor, India, Member
The measurement will be preceded by determining the promotional objectives that the organization intends to fulfill. This has to be followed by a feed...Sign up
 

 
 


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