Measuring the Effect of Promotional Marketing

How to Measure the Effect of Promotional Marketing
Jairaj B. Jatar, Director, India, Member
Joanna, there are number of things that need to discussed BEFORE you can begin the measurement. Nearly all of them involve experimental design in whic...

The Effect of Promotional Marketing on Diversification
Joan Go, Student (Other), Hong Kong, Member
@Jairaj B. Jatar: Thank you for your reply!
The question I have set for myself is essentially asking how succes...

The Effect of Promotional Marketing on Diversification
Jairaj B. Jatar, Director, India, Member
@Joanna Tan: Joanna, I still feel you need primary research in the form of experimental design.
I have assumed ...

Effectiveness of Promotional Program
Soma Sinha Roy, Professor, India, Member
The measurement will be preceded by determining the promotional objectives that the organization intends to fulfill. This has to be followed by a feed...