Deception in Advertising
Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets.
Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow.
Questions arise:
1) Are the customers being influenced by the advertisers so easily?
2) Are advertisements like the ones mentioned above influencing customers?
3) Are customers reluctant to raise their voice against such claims or don't they care at all?
4) Are customers not educated enough to analyse the claim-fact discrepancies?
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Walwyn Blackman, Barbados
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Deception in Advertising Works Because Customers are Lazy
Customers, in general, are too lazy to make the effort to analyze the content of the ad and they lik... Sign up
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Timo Lahtinen, Finland
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Deception in Advertising Always Backfires
Firstly, health-related claims in advertising are under tight official scrutiny in EU and the USA an... Sign up
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Feland, Nigeria
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Deception in Advertising Causes Bad Brand Reputation in the Market
@Oscar Umeh: I agree completely with you. Most dissatisfied consumers will never be converted to buy... Sign up
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