Deception in Advertising

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Advertising > Best Practices > Deception in Advertising

Deception in Advertising
Rudramani Dash, Teacher, India, Member
Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets. Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow. Questions arise: 1) Are the customers being influenced by the advertisers so easily? 2) Are advertisements like the ones mentioned above influencing customers? 3) Are customers reluctant to raise their voice against such claims or don't they care at all? 4) Are customers not educated enough to analyse the claim-fact discrepancies? (...) Read more? Sign up for free

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Advertising
Summary
Forum
🔥The 5 M's of Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?
Using Voice-overs in Advertising - You or a Professional?
Best Practices
Deception in Advertising
🥈How to Target Top Managers?
🥉Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
Nudity in Advertising and Brand Recall
Sustainable Advertising and Sustainable Marketing
Women in Advertisements
Measuring the Effect of Promotional Marketing


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