Deception in Advertising

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Rudramani Dash
Teacher, India

Deception in Advertising

Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets.
Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow.
Questions arise:
1) Are the customers being influenced by the advertisers so easily?
2) Are advertisements like the ones mentioned above influencing customers?
3) Are customers reluctant to raise their voice against such claims or don't they care at all?
4) Are customers not educated enough to analyse the claim-fact discrepancies?

  Suku Mathews
Analyst, India

Advertising Deceptions and Marketing Hype

I was reading about the Ford Edsel case when I read about "deception in advertising". Don't we all get caught in marketing hypes and deceptions? Companies use advertisements to lure customers, so if...

  Walwyn Blackman, Barbados

Deception in Advertising Works Because Customers are Lazy

Customers, in general, are too lazy to make the effort to analyze the content of the ad and they like to be seen making the purchase so they go ahead and buy anyhow. Indeed, advertisers simply use th...

  Tambe Larry
Student (MBA), Brazil

Ignorant Markets and Sectors

Customer awareness is based on the market and sector in which the business operates. In some markets and sectors, customers really do not care to check that out facts about products they buy and just ...

  Stephen Sean Daral
Manager, Philippines

Caveat Emptor (Buyer Beware) Principle in Commerce

Advertisements are made to inform and entice costumers to patronize the products. In all instances, it serves only the interest of the manufacturer. Here the principle of caveat emptor comes in. Cust...

  Timo Lahtinen, Finland

Deception in Advertising Always Backfires

Firstly, health-related claims in advertising are under tight official scrutiny in EU and the USA and customers can pretty well rely on the messages. The same goes for origin of the goods and the bran...

  Sanjay Verma
Business, Kenya

Consumer Gullibility is by Design and not by Default

Consumer gullibility (Editor: ~easy to be fooled) is by design and not by default. Advertising and PR, as they're currently practised, are not very different from the word 'propaganda'. In my opinio...

  Sushil Bhasin
Facilitator and Corporate Trainer, Educator, India

Dealing with Deception in Advertising is not Only the Responsibility of the Customer

It's the customer who is responsible for his act. He needs to ensure he verifies the claims before he buys. Yet: Aren't we in society responsible to ensure and enforce responsible advertising? This...

  Yemi Smith
Management Consultant, Nigeria

Adverts Serve the Advertisers

A lot of dollars are spent yearly, studying buyer / consumer behavior (now called 'consumer insight') across different age brackets and income levels. These studies identify buyer weaknesses and how t...

  Suku Mathews
Analyst, India

The Business World Rotates on the Pivot of Advertisements

It is through an advertisement that people begin to feel a need for even those goods of which they had never heard before. Advertisement creates demand. It is the backbone of commerce and industry. No...

  Oscar Umeh
Strategy Consultant, Nigeria

Deception in Advertising causes a Bad Brand Reputation In the Market

I think a gullible consumer is only gullible out of curiosity. The failure of a product naturally will not bring about a repeat business. So who is fooling who?...

  Suku Mathews
Analyst, India

The Influence of Word-of-mouth and Social Networking on Deceptive Advertising

Consumer who have been fooled by faulty advertising will not purchase again. Therefore, repeat purchases which are essential to business survival. Unsatisfied customer will speak out. This is the powe...

  Sajid Ali
Student (University), Pakistan

Deception in Advertising is a Threat to the Goodwill of the Firm

Deception in advertisement is a great threat to the goodwill of the organization or firm. It can be beneficial, but only for a short time....

  Victor Chipeta
Student (MBA)

Deception in Advertising Makes the Sick More Sick

Imagine, how many fake dealers of HIV/Aids drugs have made HIV/Aids patients become more sick through advertising? Some have even died! Surprisingly, pastors are also advertising that they have god'...

  Sushil Bhasin
Facilitator and Corporate Trainer, Educator, India

Advertising Word of Mouth

@Suku Mathews: I agree with this statement 100%. I have seen effectiveness of Twitter. Just one complaint and it has a huge damaging effect, and the company comes running to you to rectify....

  Feland, Nigeria

Deception in Advertising Causes Bad Brand Reputation in the Market

@Oscar Umeh: I agree completely with you. Most dissatisfied consumers will never be converted to buy the product again no matter the volume of targeted advertisements he's exposed to and this denies t...


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