Deception in Advertising

Deception in Advertising

Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets.
Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow.
Questions arise:
1) Are the customers being influenced by the advertisers so easily?
2) Are advertisements like the ones mentioned above influencing customers?
3) Are customers reluctant to raise their voice against such claims or don't they care at all?
4) Are customers not educated enough to analyse the claim-fact discrepancies?

		Suku Mathews Analyst, India
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		Walwyn Blackman
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		Tambe Larry Student (MBA), Brazil
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		Stephen Sean Daral Manager, Philippines
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		Timo Lahtinen
	Deception in Advertising Always Backfires Firstly, health-related claims in advertising are (...)

		Sanjay Verma Business, Kenya
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		Sushil Bhasin Facilitator and Corporate Trainer, Educator, India
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		Yemi Smith Management Consultant, Nigeria
	Adverts Serve the Advertisers A lot of dollars are spent yearly, studying buyer (...)

		Suku Mathews Analyst, India
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		Oscar Umeh Strategy Consultant, Nigeria
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		Suku Mathews Analyst, India
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		Sajid Ali Student (University), Pakistan
	Deception in Advertising is a Threat to the Goodwill of the Firm Deception in advertisement is a great threat to th (...)

		Victor Chipeta Student (MBA)
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		Sushil Bhasin Facilitator and Corporate Trainer, Educator, India
	Advertising Word of Mouth @Suku Mathews: I agree with this statement 100%. I (...)

		Feland
	Deception in Advertising Causes Bad Brand Reputation in the Market @Oscar Umeh: I agree completely with you. Most dis (...)