Deception in Advertising


 
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Deception in Advertising
Rudramani Dash, Teacher, India, Member
Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets.
Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow.
Questions arise:
1) Are the customers being influenced by the advertisers so easily?
2) Are advertisements like the ones mentioned above influencing customers?
3) Are customers reluctant to raise their voice against such claims or don't they care at all?
4) Are customers not educated enough to analyse the claim-fact discrepancies?...Sign up
 

 
Advertising Deceptions and Marketing Hype
Suku Mathews, Analyst, India, Member
I was reading about the Ford Edsel case when I read about "deception in advertising".
Don't we all get caught in marketing hypes and deceptions?<...Sign up
 

 
Deception in Advertising Works Because Customers are Lazy
Walwyn Blackman, Financial Consultant, Barbados, Member
Customers, in general, are too lazy to make the effort to analyze the content of the ad and they like to be seen making the purchase so they go ahead ...Sign up
 

 
Ignorant Markets and Sectors
Tambe Larry, Student (MBA), Brazil, Member
Customer awareness is based on the market and sector in which the business operates. In some markets and sectors, customers really do not care ...Sign up
 

 
Caveat Emptor (Buyer Beware) Principle in Commerce
Stephen Sean Daral, Manager, Philippines, Member
Advertisements are made to inform and entice costumers to patronize the products. In all instances, it serves only the interest of the manufacturer.Sign up
 

 
Deception in Advertising Always Backfires
Timo Lahtinen, Strategy Consultant, Finland, Member
Firstly, health-related claims in advertising are under tight official scrutiny in EU and the USA and customers can pretty well rely on the messages. ...Sign up
 

 
Consumer Gullibility is by Design and not by Default
Sanjay Verma, Business, Kenya, Member
Consumer gullibility (Editor: ~easy to be fooled) is by design and not by default.
Advertising and PR, as they're currently practised, are not ve...Sign up
 

 
Dealing with Deception in Advertising is not Only the Responsibility of the Customer
Sushil Bhasin, Facilitator and Corporate Trainer, Educator, India, Member
It's the customer who is responsible for his act. He needs to ensure he verifies the claims before he buys.
Yet:
Aren't we in society respo...Sign up
 

 
Adverts Serve the Advertisers
Yemi Smith, Management Consultant, Nigeria, Member
A lot of dollars are spent yearly, studying buyer / consumer behavior (now called 'consumer insigh...Sign up
 

 
The Business World Rotates on the Pivot of Advertisements
Suku Mathews, Analyst, India, Member
It is through an advertisement that people begin to feel a need for even those goods of which they had never heard before. Advertisement creates deman...Sign up
 

 
Deception in Advertising causes a Bad Brand Reputation In the Market
Oscar Umeh, Strategy Consultant, Nigeria, Member
I think a gullible consumer is only gullible out of curiosity. The failure of a product naturally will not bring about a repeat business. So who is fo...Sign up
 

 
The Influence of Word-of-mouth and Social Networking on Deceptive Advertising
Suku Mathews, Analyst, India, Member
Consumer who have been fooled by faulty advertising will not purchase again. Therefore, repeat purchases which are essential to business survival. Uns...Sign up
 

 
Deception in Advertising is a Threat to the Goodwill of the Firm
Sajid Ali, Student (University), Pakistan, Member
Deception in advertisement is a great threat to the goodwill of the organization or firm. It can be beneficial, but only for a short time....Sign up
 

 
Deception in Advertising Makes the Sick More Sick
Victor Chipeta, Student (MBA), Member
Imagine, how many fake dealers of HIV/Aids drugs have made HIV/Aids patients become more sick through advertising? Some have even died!
Surprisi...Sign up
 

 
Advertising Word of Mouth
Sushil Bhasin, Facilitator and Corporate Trainer, Educator, India, Member
@Suku Mathews: I agree with this statement 100%. I have seen effectiveness of Twitter. Just one complaint and it has...Sign up
 

 
Deception in Advertising Causes Bad Brand Reputation in the Market
Feland, Analyst, Member
@Oscar Umeh: I agree completely with you. Most dissatisfied consumers will never be converted to buy the product aga...Sign up
 

   
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