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Rudramani Dash Teacher, India
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Deception in Advertising
Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets.
Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow.
Questions arise:
1) Are the customers being influenced by the advertisers so easily?
2) Are advertisements like the ones mentioned above influencing customers?
3) Are customers reluctant to raise their voice against such claims or don't they care at all?
4) Are customers not educated enough to analyse the claim-fact discrepancies?
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Suku Mathews Analyst, India
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Advertising Deceptions and Marketing Hype
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Walwyn Blackman, Barbados
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Deception in Advertising Works Because Customers are Lazy
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Tambe Larry Student (MBA), Brazil
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Ignorant Markets and Sectors
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Stephen Sean Daral Manager, Philippines
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Caveat Emptor (Buyer Beware) Principle in Commerce
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Timo Lahtinen, Finland
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Deception in Advertising Always Backfires
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Sanjay Verma Business, Kenya
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Consumer Gullibility is by Design and not by Default
Consumer gullibility (Editor: ~easy to be fooled) ...
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Sushil Bhasin Facilitator and Corporate Trainer, Educator, India
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Dealing with Deception in Advertising is not Only the Responsibility of the Customer
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Yemi Smith Management Consultant, Nigeria
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Adverts Serve the Advertisers
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Suku Mathews Analyst, India
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The Business World Rotates on the Pivot of Advertisements
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Oscar Umeh Strategy Consultant, Nigeria
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Deception in Advertising causes a Bad Brand Reputation In the Market
I think a gullible consumer is only gullible out o...
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Suku Mathews Analyst, India
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The Influence of Word-of-mouth and Social Networking on Deceptive Advertising
Consumer who have been fooled by faulty advertisin...
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Sajid Ali Student (University), Pakistan
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Deception in Advertising is a Threat to the Goodwill of the Firm
Deception in advertisement is a great threat to th...
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Victor Chipeta Student (MBA)
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Deception in Advertising Makes the Sick More Sick
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Sushil Bhasin Facilitator and Corporate Trainer, Educator, India
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Advertising Word of Mouth
@Suku Mathews: I agree with this statement 100%. I...
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Feland, Nigeria
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Deception in Advertising Causes Bad Brand Reputation in the Market
@Oscar Umeh: I agree completely with you. Most dis...
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