Deception in Advertising

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Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets. Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow. Questions arise: 1) Are the customers being influenced by the advertisers so easily? 2) Are advertisements like the ones mentioned above influencing customers? 3) Are customers reluctant to raise their voice against such claims or don't they care at all? 4) Are customers not educated enough to analyse the claim-fact discrepancies? (...) Read more? Sign up for free

		Suku Mathews Analyst, India
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		Walwyn Blackman
	Deception in Advertising Works Because Customers are Lazy Customers, in general, are too lazy to make the ef (...)

		Tambe Larry Student (MBA), Brazil
	Ignorant Markets and Sectors Customer awareness is based on the market and sect (...)

		Stephen Sean Daral Manager, Philippines
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		Timo Lahtinen
	Deception in Advertising Always Backfires Firstly, health-related claims in advertising are (...)

		Sanjay Verma Business, Kenya
	Consumer Gullibility is by Design and not by Default Consumer gullibility (Editor: ~easy to be fooled) (...)

		Sushil Bhasin Facilitator and Corporate Trainer, Educator, India
	Dealing with Deception in Advertising is not Only the Responsibility of the Customer It's the customer who is responsible for his act. (...)

		Yemi Smith Management Consultant, Nigeria
	Adverts Serve the Advertisers A lot of dollars are spent yearly, studying buyer (...)

		Suku Mathews Analyst, India
	The Business World Rotates on the Pivot of Advertisements It is through an advertisement that people begin t (...)

		Oscar Umeh Strategy Consultant, Nigeria
	Deception in Advertising causes a Bad Brand Reputation In the Market I think a gullible consumer is only gullible out o (...)

		Suku Mathews Analyst, India
	The Influence of Word-of-mouth and Social Networking on Deceptive Advertising Consumer who have been fooled by faulty advertisin (...)

		Sajid Ali Student (University), Pakistan
	Deception in Advertising is a Threat to the Goodwill of the Firm Deception in advertisement is a great threat to th (...)

		Victor Chipeta Student (MBA)
	Deception in Advertising Makes the Sick More Sick Imagine, how many fake dealers of HIV/Aids drugs h (...)

		Sushil Bhasin Facilitator and Corporate Trainer, Educator, India
	Advertising Word of Mouth @Suku Mathews: I agree with this statement 100%. I (...)

		Feland
	Deception in Advertising Causes Bad Brand Reputation in the Market @Oscar Umeh: I agree completely with you. Most dis (...)