Deception in Advertising

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Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets. Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow. Questions arise: 1) Are the customers being influenced by the advertisers so easily? 2) Are advertisements like the ones mentioned above influencing customers? 3) Are customers reluctant to raise their voice against such claims or don't they care at all? 4) Are customers not educated enough to analyse the claim-fact discrepancies? (...) Read more? Sign up for free

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		Advertising Deceptions and Marketing Hype Suku Mathews, Analyst, India, Member
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		Deception in Advertising Works Because Customers are Lazy Walwyn Blackman
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		Ignorant Markets and Sectors Tambe Larry, Student (MBA), Brazil, Member
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		Caveat Emptor (Buyer Beware) Principle in Commerce Stephen Sean Daral, Manager, Philippines, Member
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		Deception in Advertising Always Backfires Timo Lahtinen
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		Consumer Gullibility is by Design and not by Default Sanjay Verma, Business, Kenya, Member
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		Dealing with Deception in Advertising is not Only the Responsibility of the Customer Sushil Bhasin, Facilitator and Corporate Trainer, Educator, India, Member
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		Adverts Serve the Advertisers Yemi Smith, Management Consultant, Nigeria, Member
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		The Business World Rotates on the Pivot of Advertisements Suku Mathews, Analyst, India, Member
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		Deception in Advertising causes a Bad Brand Reputation In the Market Oscar Umeh, Strategy Consultant, Nigeria, Member
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		The Influence of Word-of-mouth and Social Networking on Deceptive Advertising Suku Mathews, Analyst, India, Member
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		Deception in Advertising is a Threat to the Goodwill of the Firm Sajid Ali, Student (University), Pakistan, Member
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		Deception in Advertising Makes the Sick More Sick Victor Chipeta, Student (MBA), Member
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		Advertising Word of Mouth Sushil Bhasin, Facilitator and Corporate Trainer, Educator, India, Member
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		Deception in Advertising Causes Bad Brand Reputation in the Market Feland
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