Deception in Advertising




Advertising
Knowledge Center

Translate

Best Practices
24
Rudramani Dash
Teacher, India

Deception in Advertising

Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets.
Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow.
Questions arise:
1) Are the customers being influenced by the advertisers so easily?
2) Are advertisements like the ones mentioned above influencing customers?
3) Are customers reluctant to raise their voice against such claims or don't they care at all?
4) Are customers not educated enough to analyse the claim-fact discrepancies?
 

Rating

 
1
Suku Mathews
Analyst, India
 

Advertising Deceptions and Marketing Hype

I was reading about the Ford Edsel case when I read about "deception in advertising". Don't we all ... Sign up

 
2
Walwyn Blackman, Barbados
 

Deception in Advertising Works Because Customers are Lazy

Customers, in general, are too lazy to make the effort to analyze the content of the ad and they lik... Sign up

 
2
Tambe Larry
Student (MBA), Brazil
 

Ignorant Markets and Sectors

Customer awareness is based on the market and sector in which the business operates. In some markets... Sign up

 
2
Stephen Sean Daral
Manager, Philippines
 

Caveat Emptor (Buyer Beware) Principle in Commerce

Advertisements are made to inform and entice costumers to patronize the products. In all instances, ... Sign up

 
2
Timo Lahtinen, Finland
 

Deception in Advertising Always Backfires

Firstly, health-related claims in advertising are under tight official scrutiny in EU and the USA an... Sign up

 
6
Sanjay Verma
Business, Kenya
 

Consumer Gullibility is by Design and not by Default

Consumer gullibility (Editor: ~easy to be fooled) is by design and not by default. Advertising and ... Sign up

 
3
Sushil Bhasin
Facilitator and Corporate Trainer, Educator, India
 

Dealing with Deception in Advertising is not Only the Responsibility of the Customer

It's the customer who is responsible for his act. He needs to ensure he verifies the claims before h... Sign up

 
3
Yemi Smith
Management Consultant, Nigeria
 

Adverts Serve the Advertisers

A lot of dollars are spent yearly, studying buyer / consumer behavior (now called 'consumer insight'... Sign up

 
1
Suku Mathews
Analyst, India
 

The Business World Rotates on the Pivot of Advertisements

It is through an advertisement that people begin to feel a need for even those goods of which they h... Sign up

 
1
Oscar Umeh
Strategy Consultant, Nigeria
 

Deception in Advertising causes a Bad Brand Reputation In the Market

I think a gullible consumer is only gullible out of curiosity. The failure of a product naturally wi... Sign up

 
4
Suku Mathews
Analyst, India
 

The Influence of Word-of-mouth and Social Networking on Deceptive Advertising

Consumer who have been fooled by faulty advertising will not purchase again. Therefore, repeat purch... Sign up

 
1
Sajid Ali
Student (University), Pakistan
 

Deception in Advertising is a Threat to the Goodwill of the Firm

Deception in advertisement is a great threat to the goodwill of the organization or firm. It can be ... Sign up

 
0
Victor Chipeta
Student (MBA)
 

Deception in Advertising Makes the Sick More Sick

Imagine, how many fake dealers of HIV/Aids drugs have made HIV/Aids patients become more sick throug... Sign up

 
0
Sushil Bhasin
Facilitator and Corporate Trainer, Educator, India
 

Advertising Word of Mouth

@Suku Mathews: I agree with this statement 100%. I have seen effectiveness of Twitter. Just one comp... Sign up

 
0
Feland, Nigeria
 

Deception in Advertising Causes Bad Brand Reputation in the Market

@Oscar Umeh: I agree completely with you. Most dissatisfied consumers will never be converted to buy... Sign up

   

More on Advertising:
Summary
Discussion Topics
👀Deception in Advertising
🔥The 5 M's of Advertising
How to Target (Top) Managers?
Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Sustainable Advertising and Sustainable Marketing
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?
Nudity in Advertising and Brand Recall
Women in Advertisements
Measuring the Effect of Promotional Marketing
Using Voice-overs in Advertising - You or a Professional?
Special Interest Group

Do you know a lot about Advertising? Become our SIG Leader

Advertising
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 30-3-2023. All names of their owners.