Deception in Advertising

Advertising > Best Practices Premium

Deception in Advertising
Rudramani Dash, Teacher, India

Deception in advertisement is prominently used by advertisers to influence the buying beliefs of customers. In 21st Century, customers have become more argumentative, cause-oriented and intellectual and they have changed their purchasing behavior but still many deceptive advertisements exist in various markets.
Claims made by advertiser such as "low fat", "rich in vitamins", etc still omnipresent to increase the chances of a sale. Often in such kind of advertisements claim-fact discrepancies exist but customers purchase anyhow.
Questions arise:
1) Are the customers being influenced by the advertisers so easily?
2) Are advertisements like the ones mentioned above influencing customers?
3) Are customers reluctant to raise their voice against such claims or don't they care at all?
4) Are customers not educated enough to analyse the claim-fact discrepancies?... Register

Advertising Deceptions and Marketing HypeSign up
Suku Mathews, Analyst, India
I was reading about the Ford Edsel case when I rea...

Deception in Advertising Works Because Customers are LazySign up
Walwyn Blackman, Financial Consultant, Barbados
Customers, in general, are too lazy to make the ef...

Ignorant Markets and SectorsSign up
Tambe Larry, Student (MBA), Brazil
Customer awareness is based on the market and sect...

Caveat Emptor (Buyer Beware) Principle in CommerceSign up
Stephen Sean Daral, Manager, Philippines
Advertisements are made to inform and entice costu...

Deception in Advertising Always BackfiresSign up
Timo Lahtinen, Strategy Consultant, Finland
Firstly, health-related claims in advertising are ...

Consumer Gullibility is by Design and not by DefaultSign up
Sanjay Verma, Business, Kenya
Consumer gullibility (Editor: ~easy to be fooled) ...

Dealing with Deception in Advertising is not Only the Responsibility of the CustomerSign up
Sushil Bhasin, Facilitator and Corporate Trainer, Educator, India
It's the customer who is responsible for his act. ...

Adverts Serve the AdvertisersSign up
Yemi Smith, Management Consultant, Nigeria
A lot of dollars are spent yearly, studying

The Business World Rotates on the Pivot of AdvertisementsSign up
Suku Mathews, Analyst, India
It is through an advertisement that people begin t...

Deception in Advertising causes a Bad Brand Reputation In the MarketSign up
Oscar Umeh, Strategy Consultant, Nigeria
I think a gullible consumer is only gullible out o...

The Influence of Word-of-mouth and Social Networking on Deceptive AdvertisingSign up
Suku Mathews, Analyst, India
Consumer who have been fooled by faulty advertisin...

Deception in Advertising is a Threat to the Goodwill of the FirmSign up
Sajid Ali, Student (University), Pakistan
Deception in advertisement is a great threat to th...

Deception in Advertising Makes the Sick More SickSign up
Victor Chipeta, Student (MBA), Zambia
Imagine, how many fake dealers of HIV/Aids drugs h...

Advertising Word of MouthSign up
Sushil Bhasin, Facilitator and Corporate Trainer, Educator, India
@Suku Mathews: I...



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Advertising

Best Practices
  • Deception in Advertising

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 19-3-2018. All names of their owners.