From Advertising to Public Relations?

Advertising
Knowledge Center

 

Next Topic

Advertising > Best Practices > From Advertising to Public Relations?

From Advertising to Public Relations?
rohit, Student (MBA), India
I feel that the effect of advertising is reducing and the impact of recommendations and influences is growing - does that mean that advertising is taking a step back and public relations is taking a leap? (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Advertising Still Plays an Important Role
Shaikh Nida, Student (Other), India
  Well my friend you can't really say that, because advertising still plays an important role in marketing a product. Especially in the rural market which has tremendous opportunities for companies.
Advertising a product with good advertising tactics and strategy will surely create impact for a product in a market.

  Advertising Plays an Important Role
Liz Mushonga
  I wouldn't advise shunning advertising altogether because it still plays an important role in the marketing of goods and services.
What advertisers need to communicate are benefits not make fashion statements that overshadow the product. Whilst I agree that viral marketing is influencing purchase behaviour - this can only be relied on for luxury or speciality goods that require reduction of dissonance.
That is why some companies try to build loyalty clubs around their brands.

   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Advertising
Summary
Forum
🔥The 5 M's of Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?
Best Practices
🥇Deception in Advertising
🥈How to Target Top Managers?
🥉Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
Nudity in Advertising and Brand Recall
Sustainable Advertising and Sustainable Marketing
Women in Advertisements
Measuring the Effect of Promotional Marketing
Using Voice-overs in Advertising - You or a Professional?


Advertising
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 15-8-2020. All names of their owners.