From Advertising to Public Relations?

      
							Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. 

										     Log in
									
			              Advertising > Best Practices > From Advertising to Public Relations?
			            
			            	From Advertising to Public Relations?
rohit, Student (MBA), India
			            
	          		I feel that the effect of advertising is reducing and the impact of recommendations and influences is growing - does that mean that advertising is taking a step back and public relations is taking a leap? (...) Read more? Sign up for free

											Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. 
Sign up for free     Log in

			                  	Advertising Still Plays an Important Role

			                  	Shaikh Nida, Student (Other), India
												
													Well my friend you can't really say that, because advertising still plays an important role in marketing a product. Especially in the rural market which has tremendous opportunities for companies.

Advertising a product with good advertising tactics and strategy will surely create impact for a product in a market.
				                
			                  	Advertising Plays an Important Role

			                  	Liz Mushonga
												
													I wouldn't advise shunning advertising altogether because it still plays an important role in the marketing of goods and services. 

What advertisers need to communicate are benefits not make fashion statements that overshadow the product. Whilst I agree that viral marketing is influencing purchase behaviour - this can only be relied on for luxury or speciality goods that require reduction of dissonance. 

That is why some companies try to build loyalty clubs around their brands.
				                
	                              Special Interest Group Leader
	                            
	                            Are you an expert in this field? Sign up for free

	                            Advertising
	                          
	                            Summary
											        
											              Forum
											            
	                          	🔥The 5 M's of Advertising
How Much Should you Spend on Advertising? Budget
How to Use Personalized Ads Properly?

																              Best Practices
																            
						                          	🥇Deception in Advertising
🥈How to Target Top Managers?
🥉Impact of Advertising
Measuring the Effectiveness of Advertisements
Communication Objectives of Advertising
From Advertising to Public Relations?
Different Types of Online Advertising
Event Sponsoring and Small Firms
From Persuasion to Engaging Consumers in 4 Spheres
Theory of Economic Information - Definition of Advertizing Elasticity
Cultural Differences in Advertising
Nudity in Advertising and Brand Recall
Sustainable Advertising and Sustainable Marketing
Women in Advertisements
Measuring the Effect of Promotional Marketing
Using Voice-overs in Advertising - You or a Professional?