Ensuring Clarity of the Message and Avoiding Distortion
Dr. Alan Williams, Professor, Thailand, Member
A few years back I helped a company to install an annual process to cascade business goals, actually part of their performance management system.
- They conduct a series of workshops to cascade the outputs
(called key end results) to each descending level, right down to the bottom of the organization.
- When the workshops have been completed the CEO has a session with bottom level staff
and no other management personnel are allowed in the room. Obviously the CEO is checking whether his/her message to the senior management is the same when it is shared with the bottom level.
- If it's not the same, the CEO asks mid management staff to explain why the message has changed? - In the same organization there is a carefully prepared set read-only PowerPoint slides explaining the next years business goals
. The prepared pack must be used and it cannot be changed. It does help in terms of achieving business goals.