Often the one who listens looses...
Effective communication is key to success. The first principle is normally to
listen to the other(s).
However, in my view the competitive market and the time constraints which are there in today's scenario the person with whom we are communicating already has a good view / ideas as long as you are not interfering in his area of jurisdiction. That is to say
the selfish motive of individuals, group, organization is nowadays so strong that often the person which listens and accepts is the looser.