What is the Influence of Action Research on Organizational Performance?
Context: There's a rising number of universities, hence students have many choices, leading to some universities facing low student enrollments.
I argue that if Action Research (AR) is used then a culture (tacit) will be created that is very difficult to be imitated (collaborative element, improvement element).
The objectives of a study I'm preparing are set to find out the influence of action research on organizational performance and competitive advantage.
Variables for AR: Continuous Improvement; Employee fulfillment; Collaborative Process; Customer Focus; Standardization of Reforms.
Variables for CA: Superior resources, Superior position, Superior skills.
Performance: Faculty and students consequently leading to being a preferred university hence deal with competition.
What are your ideas or experiences on the influence of action research on university / organizational performance?