Warner Burke Seven Phase Model

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Warner Burke Seven Phase Model
Nancy Rehbine Zentis, HR Consultant, United States, Member
Warner Burke’s Seven Phase Process Model builds on the original action research model.
The seven phase process is used by OD consultants to help client address their personal challenges, team challenges, and organizational challenges, identify needs, develop solutions, and develop a strategic plan and project plan.
Although the process is described as a consecutive flow, frequently it is necessary to return to a previous phase to clarify new issues.
Here are the main steps within the currently accepted model of action research:
1. Entry
2. Contracting
3. Data gathering and diagnosis
4. Feedback
5. Action planning
6. Selecting and implementing an intervention
7. Post implementation evaluation.

Seven Phase Model of Burke
Jerry Talley, Business Consultant, United States, Member
The 7-Step model glosses over certain essential features:
- It is not only "frequently" cyclical, it should "always" be cyclical.
- Action planning is inadequate to describe the importance and subtlety of seeking out the smallest, high-leverage action in a complex system. We need to find points of existing system health to extend rather than delude ourselves into thinking we can drive a complex system with some new overlay.
- Finally, the model misses the point that we are "in" the system, not outside acting "on" the system. Steps 1-4 will alter the system even before we get to step 5!

Seven Phase Model on Action Research
Radha Raj, India, Member
The Burke model gives the basic approach to planning and implementation of action research. Especially in social research, actions or intervention need to be based on sound data collection and analysis, so as to get a good 'before and after' analysis.
However, action in such cases have to be undertaken as a pilot project before large scale implementation of schemes.
We are now working on an action project for non-pharmacological interventions for Alzheimer patients and stress reduction of care providers. Suggestions from readers regarding intervention modules are welcome.

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