Difference Between Business Definition and Mission Statement
In "Principles of Marketing", the Book by Kotler, he says that a mission statement should answer the following questions:
What is our business? Who is the customer? What do consumers value? What should our business be?
Whereas according Abell Business Definition is a unique offer that answers what services to provide to whom, how and why?
Can we say that Business Definition and Mission Statement are the same? The difference is that it includes the three dimensions, right?