Meaning of Technologies in Abell's Business Definition Model

Business Definition
Knowledge Center

Business Definition > Forum

New Topic

Jaap de Jonge
Editor, Netherlands
Note that where Abell's model is talking about "technologies", that should not be taken literally, but should be interpreted more broadly, as: How / In what ways will the customer functions and needs be fulfilled by this firm? In addition to technologies that are used to manufacture a product, there are also other types of "technologies" that are used to market and sell a product in its market. For example, think of how marketing research is done, how marketing campaigns is conducted, how support is given to customers, how the products are sold (internet, sales reps, shops, etc.). (...) Read more? Sign up for free


More on Business Definition
Placement of Current Items in Abell's 3D Business Definition Model
🔥Difference Between Business Definition and Mission Statement
Meaning of Technologies in Abell's Business Definition Model
Special Interest Group

Are you interested in Business Definition? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Business Definition
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 20-1-2021. All names of their owners.