Miller and Ireland's Typology of Intuition

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Sam Hwambo. BA Hons. Bus Stud (Open)
Accountant, Zimbabwe

Miller and Ireland's Typology of Intuition

🔥NEW Can someone please outline Miller and Ireland's (2006) Typology of Intuition in decision making? Thanks.

  AOM Member
 

Typology Quote (Miller & Ireland 2005)

Holistic hunches, judgments or choices are made through a subconscious process involving:
A) Synthesis of diverse experiences,
B) Novel combinations of information, and
C) Strong feelings of being right
Chrysler’s decision to develop an automobile very different from others at the company – the Dodge Viper.

Automated expertise judgments or choices are made through a partially subconscious process involving:
A) Steps borne of past situation-specific experiences,
B) A replay of past learning, and
C) A feeling of familiarity
Chevy Chase Bank making routine commercial loan decisions for existing large customers.

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