Miller and Ireland's Typology of Intuition


 
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Miller and Ireland's Typology of Intuition
Sam Hwambo. BA Hons. Bus Stud (Open), Accountant, Zimbabwe

Can someone please outline Miller and Ireland's (2006) Typology of Intuition in decision making? Thanks.
 

 
Typology Quote (Miller & Ireland 2005)
AOM Member, USA
Holistic hunches, judgments or choices are made through a subconscious process involving:
A) Synthesis of diverse experiences,
B) Novel combinations of information, and
C) Strong feelings of being right
Chrysler’s decision to develop an automobile very different from others at the company – the Dodge Viper.
Automated expertise judgments or choices are made through a partially subconscious process involving:
A) Steps borne of past situation-specific experiences,
B) A replay of past learning, and
C) A feeling of familiarity
Chevy Chase Bank making routine commercial loan decisions for existing large customers.
 

 











 

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