Typology Quote (Miller & Ireland 2005)AOM Member, USA
Holistic hunches, judgments or choices are made through a subconscious process involving:
A) Synthesis of diverse experiences,
B) Novel combinations of information, and
C) Strong feelings of being right
Chrysler’s decision to develop an automobile very different from others at the company – the Dodge Viper.
Automated expertise judgments or choices are made through a partially subconscious process involving:
A) Steps borne of past situation-specific experiences,
B) A replay of past learning, and
C) A feeling of familiarity
Chevy Chase Bank making routine commercial loan decisions for existing large customers.
