ABC in an Advertising Firm?


 
Activity Based Costing > Best Practices

ABC in an Advertising Firm?
Tanya Ella, Student (University), Philippines, Member
How can ABC be applied in an advertising firm where activities vary per project, depending on the client, its marketing campaign, its objectives, and their budget?...Sign up
 

 
ABC in Marketing
Joseph Rivera, Manager, Philippines, Member
I agree that some activities may vary but not all.
That is why you have to have a lot of activities that you can tick off whenever they wo...Sign up
 

 
Reply to Tanya Ella
Amit Kumar Sharma, Manager, India, Member
ABC has to be done again for every new assignment....Sign up
 

 
Finance
biplab de, Teacher, India, Member
I think ABC has to be done according to assignment....Sign up
 

 
Applying ABC
ANDRES PENAGOS, Financial Consultant, Colombia, Member
You should analyze if process-activities can be structured as common for all clients but the final product (specific campain) is the one who receives ...Sign up
 

   

Special Interest Group Leader

Interested? Sign up for free.


Activity Based Costing
Summary
Forum

Best Practices
Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 22-3-2019. All names of their owners.