ABC in an Advertising Firm?

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Activity Based Costing Knowledge Center

Best Practices 39 Tanya Ella Student (University), Philippines ABC in an Advertising Firm? How can ABC be applied in an advertising firm where activities vary per project, depending on the client, its marketing campaign, its objectives, and their budget? X Welcome to the Activity Based Costing best practices. The topic being discussed here is: "ABC in an Advertising Firm?". Sign up now to gain access. It's easy and 100% free. Log in   Comments Sort by date Sort by rating Rating   0 Joseph Rivera Manager, Philippines   ABC in Marketing I agree that some activities may vary but not all. That is why you have to have a lot of activities that you can tick off whenever they would be needed for a project. We have our own marketing activities that do not apply to every project, the trick is just to identify those that do apply and those that do not. An activity analysis is the best way to do this.   0 Amit Kumar Sharma Manager, India   Reply to Tanya Ella ABC has to be done again for every new assignment.   0 biplab de Teacher, India   Finance I think ABC has to be done according to assignment.   0 ANDRES PENAGOS Financial Consultant, Colombia   Applying ABC You should analyze if process-activities can be structured as common for all clients but the final product (specific campain) is the one who receives some of the structured activities from the model.   Leave a comment Share your knowledge or experience

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Activity Based Costing Knowledge Center

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