ABC in an Advertising Firm?

Activity Based Costing
Knowledge Center

 

Next Topic

Activity Based Costing > Best Practices > ABC in an Advertising Firm?

ABC in an Advertising Firm?
Tanya Ella, Student (University), Philippines, Member
How can ABC be applied in an advertising firm where activities vary per project, depending on the client, its marketing campaign, its objectives, and their budget? (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  ABC in Marketing
Joseph Rivera, Manager, Philippines, Member
  I agree that some activities may vary but not all.
That is why you have to have a lot of activities that you can tick off whenever they would be needed for a project.
We have our own marketing activities that do not apply to every project, the trick is just to identify those that do apply and those that do not.
An activity analysis is the best way to do this.

  Reply to Tanya Ella
Amit Kumar Sharma, Manager, India, Member
  ABC has to be done again for every new assignment.

  Finance
biplab de, Teacher, India, Member
  I think ABC has to be done according to assignment.

  Applying ABC
ANDRES PENAGOS, Financial Consultant, Colombia, Member
  You should analyze if process-activities can be structured as common for all clients but the final product (specific campain) is the one who receives some of the structured activities from the model.

   
Special Interest Group Leader

Interested? Sign up for free.


Activity Based Costing
Summary
Forum
🔥What is Process Costing?
What is Job Order Costing?
How to Derive Overhead Cost from a P&L?
Best Practices
🥇Limitations and Advantages of ABC for Budgeting
🥈Limitations ABC monitoring operations
ABC in an Advertising Firm?
The Cost of Non-value-added Activities
ABC: reduce non value adding activities?
Consequences of ABC Analysis
Capacity Minutes and Industry Norms
Drivers still Right?
ABC Helps Companies Survive Recession
Traditional Costing versus Activity Based Costing
Conditional Resources in ABC
The Process of Activity Based Costing (ABC) simplified
Activity Based Costing (ABC)
Overhead Costing - Food Manufacturing
ABC in service companies such as airlines?
Degree of Detail in ABC
Activity Based Costing Implementation
ABC and Decision making
Time-driven ABC (TDABC)
Activity Based Management (ABM)
Calculating the Most Profitable Way of Manufacturing a Product
ABC or TOC? The Differences between Activity Based Costing and the Theory of Constraints
Recommended ABC Software
Comparison Activity Based Costing, Time-Driven-ABC and Lean Accounting
ABC Costing in Make to Order of Repetive Manufacturing
Over Recovery / Under Recovery Level
ABC in the Federal Environment
An ABC Initiative is Only as Effective as the Software That Supports It
Organizational Issues when Introducing ABC


Activity Based Costing
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 1-6-2020. All names of their owners.