ABC in an Advertising Firm?

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Activity Based Costing > Forum > ABC in an Advertising Firm?

ABC in an Advertising Firm?
Tanya Ella, Student (University), Philippines, Member
How can ABC be applied in an advertising firm where activities vary per project, depending on the client, its marketing campaign, its objectives, and their budget?
 

 
ABC in Marketing
Joseph Rivera, Manager, Philippines, Member
I agree that some activities may vary but not all.
That is why you have to have a lot of activities that you can tick off whenever they would be needed for a project.
We have our own marketing activities that do not apply to every project, the trick is just to identify those that do apply and those that do not.
An activity analysis is the best way to do this.
 

 
Reply to Tanya Ella
Amit Kumar Sharma, Manager, India, Member
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Finance
biplab de, Teacher, India, Member
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Applying ABC
ANDRES PENAGOS, Financial Consultant, Colombia, Member
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