6 Human Attributes of Human-Centric Brands (Kotler)

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Brand Personality > Forum > 6 Human Attributes of Human-Centric Brands (Kotler)

🔥NEW 6 Human Attributes of Human-Centric Brands (Kotler)
Shubhi Kotiya, Management Consultant, Germany, Premium Member
In marketing, it's being said for a long time: 'The Customer is King'. In the digital era, this saying is truly manifested. Marketers now need to adapt and create brands that behave like humans - approachable and likable but also vulnerable. Human-centric brands treat customers as friends and become an integral part of their lifestyle. As explained by Kotler et al., when they want to influence customers as friends brands must possess 6 human attributes:
  • PHYSICALITY: Brands with a stronger physical attraction have more influence on customers. Physical attraction can come from brand identities like well-designed logos and well-crafted taglines among other things. For example, Apple excels in its industrial-product design and also in its user-interface design.
  • INTELLECTUALITY: Intellectuality is closely related to the ability to think beyond the obvious and to innovate. Brands with strong intellectuality are innovative and have the ability to launch out of the box p (...) Read more? Sign up for free

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  Human Attributes and Human Centric Brands
srinivas, Lecturer, India, Member
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  Human, Business & Brand
Maurice Hogarth, Consultant, United Kingdom, Premium Member
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Brand Personality
Summary
Forum
How to Create a Brand? The Brand Creation Process
6 Human Attributes of Human-Centric Brands (Kotler)
Global Marketing Strategy
Best Practices
🥇Brand Personality - Education - Social Media Marketing
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🥉CORPORATE Brand Personality Models
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Destination Personality
Using Brand Personality Dimensions Model for Goal Setting
Branding Case: Why the Branding of Mauritius Failed
Multi-attribute Theory
Employment Branding Survey


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