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How to Create a Brand? The Brand Creation Process
Andrew Blaine, Business Consultant, South Africa, Member
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Brands and Branding are essential components of a successful business.
But more in detail, what attributes and properties combine to create a brand and is the creation process instantaneous or evolutionary? (...) Read more? Sign up for free
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Branding is a Cultivation of a Perception
Bornwell Chipfiko
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Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all about culture, the process of establishing a brand is evolutionary. It can be communicated consciously or passively.
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Good Branding Creates a Good Brand
Ramakrishnan, Consultant, India, Member
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A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand icon, and a number of in house branding efforts such as creating customer satisfaction, competitive pricing, highlighting USPs in ad campaigns, innovations to differentiate your product and a highly effective team working toward these objectives with adequate resources allocated.
The brand creation process can be evolutionary when you consistently seek a brand creation path that is different and more efficient than the existing paths, the leadership prompting the team to think differently and test them in the field. The team should have a thorough knowledge of outside forces both in favor and against the product under brand creation to be able to think outside the box.
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