How to Create a Brand? The Brand Creation Process

Brand Personality
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Andrew Blaine
Business Consultant, South Africa

How to Create a Brand? The Brand Creation Process

Brands and Branding are essential components of a successful business.
But more in detail, what attributes and properties combine to create a brand and is the creation process instantaneous or evolutionary?

  Bornwell Chipfiko

Branding is a Cultivation of a Perception

Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all about culture, the process of establishing a brand is evolutionary. It can be communicated consciously or passively.

Consultant, India

Good Branding Creates a Good Brand

A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand icon, and a number of in house branding efforts such as creating customer satisfaction, competitive pricing, highlighting USPs in ad campaigns, innovations to differentiate your product and a highly effective team working toward these objectives with adequate resources allocated.
The brand creation process can be evolutionary when you consistently seek a brand creation path that is different and more efficient than the existing paths, the leadership prompting the team to think differently and test them in the field. The team should have a thorough knowledge of outside forces both in favor and against the product under brand creation to be able to think outside the box.

  Ranjeet Menon
Project Manager, India

Branding is the Result of Gaining Acceptance of People

I believe the first step to creating a brand is to (...)

  Biplab Kumar Biswal
Teacher, India

How a Brand is Created

I don't think creating a brand is an instantaneous (...)

  Cosmas Phillip Mwaita
Student (MBA), Zimbabwe

Branding Process Starts with Attitude, Appeal and Character

The modern branding process starts with your attit (...)

  Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates

Brand is your Portfolio

Most of the inputs previously reached very close t (...)

  ahmed magzoub ahmed
Business Consultant, Sudan

Branding must be a Continuous Process

Branding should be a continuous process - accompan (...)

  K.Narayana Moorthy
HR Consultant, India

Branding Process Steps

A really well designed brand will represent an org (...)

  Glenn Thompson
Strategy Consultant, United States

Branding also Involves Developing Demand

Brand rhymes with demand. Branding requires the d (...)

  Biraj Kholkumbe
Director, India

Sustainable Brand Creation

Branding in the true sense is imbibing virtues and (...)

Professor, Mexico

How to Create a Brand

In the process of branding, it is necessary to inc (...)

  Olga Aros
Consultant, United States

Brand and Branding

Your brand represents the culture and strategic di (...)

  sam katz
United States

Branding in a Nutshell

In its essence, branding is the "promise you make (...)

  irwan sumadji
Professor, Indonesia

Brand and Branding

Brand is not just the name of the product, but the (...)

  Andrew Blaine
Business Consultant, South Africa

Brands and Cultures

@Bornwell Chipfiko: There are numerous different, (...)

Coach, Madagascar

It's All About Choice

Let's assume for a moment that the process of crea (...)

  Sulaiman Kyambadde
Business Consultant, Rwanda

Itís All About Consumers Developing Some Form of Attachment to the Product

Branding is all about enticing feelings and experi (...)

  K.Narayana Moorthy
HR Consultant, India

Branding Process

@Sulaiman Kyambadde, Salams I agree with you, tha (...)

Consultant, India

Branding Process Develops Addiction

True, nurturing attachment can result in addiction (...)

  Jaap de Jonge
Editor, Netherlands

Conclusions So Far on the Branding Process

We seem to agree that the branding process can be (...)

  ali ahamd
Management Consultant, Kuwait

Branding Mission

Branding is the process of creating identity, imag (...)

  Jagmohan Singh Sirari
Director, India

Branding for Creating Brand Loyalty

@Ramakrishnan: Your planning, strategy and process (...)

  Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates

Branding is People Output, not Virtues

@ali ahamd:, with all due respect, there are so ma (...)

  Andrew Blaine
Business Consultant, South Africa

Creating a Brand

In my opinion, the question originally posed can b (...)

Entrepreneur, Guatemala


We are developing a mathematic formula that descri (...)

  K.Narayana Moorthy
HR Consultant, India

Brand Personality - Brand Mission

My humble reaction to @ali ahamd: In my opinion a (...)

  K.Narayana Moorthy
HR Consultant, India

Branding Creation Process

I agree with ali ahamed janab. Here I recollect M (...)

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