How to Create a Brand? The Brand Creation Process

      
			              Forum
			            
							              12

		            		Andrew Blaine
Business Consultant, South Africa
			            
How to Create a Brand? The Brand Creation Process

	          		Brands and Branding are essential components of a successful business.

But more in detail, what attributes and properties combine to create a brand and is the creation process instantaneous or evolutionary?
				      
X

							  			Welcome to the Brand Personality forum. The topic being discussed here is: "How to Create a Brand? The Brand Creation Process". 
										
Sign up now to gain access.  It's free. 

Comments

																	  	Sort by date
																	  	Sort by rating
																		
Rating

										              2

						            	Bornwell Chipfiko, USA
												
				                Branding is a Cultivation of a Perception

													Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all about culture, the process of establishing a brand is evolutionary. It can be communicated consciously or passively.
				                
										              1

						            	Ramakrishnan
Consultant, India
												
				                Good Branding Creates a Good Brand

													A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand icon, and a number of in house branding efforts such as creating customer satisfaction, competitive pricing, highlighting USPs in ad campaigns, innovations to differentiate your product and a highly effective team working toward these objectives with adequate resources allocated.

The brand creation process can be evolutionary when you consistently seek a brand creation path that is different and more efficient than the existing paths, the leadership prompting the team to think differently and test them in the field. The team should have a thorough knowledge of outside forces both in favor and against the product under brand creation to be able to think outside the box.
				                
										              3

						            	Ranjeet Menon
Project Manager, India
												
				                Branding is the Result of Gaining Acceptance of People

													I believe the first step to creating a brand is to have a product and a strategy that beats the cons...
				              
										              3

						            	Biplab Kumar Biswal
Teacher, India
												
				                How a Brand is Created

													I don't think creating a brand is an instantaneous process rather it's an evolutionary process. Befo...
				              
										              1

						            	Cosmas Phillip Mwaita
Student (MBA), Zimbabwe
												
				                Branding Process Starts with Attitude, Appeal and Character

													The modern branding process starts with your attitude, appeal and character as the proprietor of wha...
				              
										              0

						            	Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates
												
				                Brand is your Portfolio

													Most of the inputs previously reached very close the ultimate definition of Brand. But Cosmas Philip...
				              
										              2

						            	ahmed magzoub ahmed
Business Consultant, Sudan
												
				                Branding must be a Continuous Process

													Branding should be a continuous process - accompanied with excellence and quality to obtain maximum ...
				              
										              2

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Branding Process Steps

													A really well designed brand will represent an organization"s internal culture, public offering, and...
				              
										              1

						            	Glenn Thompson
Strategy Consultant, United States
												
				                Branding also Involves Developing Demand

													Brand rhymes with demand.
Branding requires the development of a need or desire for the product cre...
				              
										              1

						            	Biraj Kholkumbe
Director, India
												
				                Sustainable Brand Creation

													Branding in the true sense is imbibing virtues and proving their existence over a long, sustainable ...
				              
										              1

						            	OCTAVIO AVILA
Professor, Mexico
												
				                How to Create a Brand

													In the process of branding, it is necessary to include a good strategy of added value, not only in t...
				              
										              1

						            	Olga Aros
Consultant, United States
												
				                Brand and Branding

													Your brand represents the culture and strategic direction of the organization. The development of th...
				              
										              1

						            	sam katz
United States
												
				                Branding in a Nutshell

													In its essence, branding is the "promise you make to your customers, employees, and self." Hence, th...
				              
										              1

						            	irwan sumadji
Professor, Indonesia
												
				                Brand and Branding

													Brand is not just the name of the product, but the "meaning" of the product in the mind of the custo...
				              
										              0

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Brands and Cultures

													@Bornwell Chipfiko:  There are numerous different, and often conflicting cultures in the World, but ...
				              
										              1

						            	Zoniaina
Coach, Madagascar
												
				                It's All About Choice

													Let's assume for a moment that the process of creating a brand is the same for a person and for a pr...
				              
										              4

						            	Sulaiman Kyambadde
Business Consultant, Rwanda
												
				                It’s All About Consumers Developing Some Form of Attachment to the Product

													Branding is all about enticing feelings and experiences connected with your product, and nurturing t...
				              
										              0

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Branding Process

													@Sulaiman Kyambadde, Salams
I agree with you, that nurturing attachment is essential. I also agree ...
				              
										              0

						            	Ramakrishnan
Consultant, India
												
				                Branding Process Develops Addiction

													True, nurturing attachment can result in addiction. Such attachment level can come after prolonged s...
				              
										              2

						            	Jaap de Jonge
Editor, Netherlands
												
				                Conclusions So Far on the Branding Process

													We seem to agree that the branding process can be seen in a NARROW way as an instantaneous, creative...
				              
										              0

						            	ali ahamd
Management Consultant, Kuwait
												
				                Branding Mission

													Branding is the process of creating identity, image and character for the business or the organisati...
				              
										              0

						            	Jagmohan Singh Sirari
Director, India
												
				                Branding for Creating Brand Loyalty

													@Ramakrishnan: Your planning, strategy and process of branding must entirely focus on developing bra...
				              
										              0

						            	Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates
												
				                Branding is People Output, not Virtues

													@ali ahamd:, with all due respect, there are so many brands in the world that it's not even close to...
				              
										              0

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Creating a Brand

													In my opinion, the question originally posed can be answered as follows:
1. A brand is an entity th...
				              
										              0

						            	Fernando
Entrepreneur, Guatemala
												
				                MARQUITECTURA

													We are developing a mathematic formula that describes the construction process of solid brands. The ...
				              
										              0

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Brand Personality - Brand Mission

													My humble reaction to @ali ahamd: In my opinion a brand has to be designed, structured and positione...
				              
										              0

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Branding Creation Process

													I agree with ali ahamed janab.
Here I recollect Mahatma Gandhi's saying in 7 deadly sins:
1. Wealt...
				              
Leave a comment

		                            More on Brand Personality:
		                          
													            	Summary
													            
												              DIscussion Topics
												            
		                          	👀How to Create a Brand? The Brand Creation Process
Brand Personality - Education - Social Media Marketing
Brand Personality Questionaire
6 Human Attributes of Human-Centric Brands (Kotler)
Brand Personality for Recruitment
CORPORATE Brand Personality Models
Destination Personality
Using Brand Personality Dimensions Model for Goal Setting
Branding Case: Why the Branding of Mauritius Failed
🔥Do Female Brands Outperform Male Brands?
Global Marketing Strategy
Multi-attribute Theory
Employment Branding Survey

		                              Special Interest Group
		                            
		                            Do you know a lot about Brand Personality? Become our SIG Leader