How to Create a Brand? The Brand Creation Process

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Andrew Blaine, Business Consultant, South Africa
Brands and Branding are essential components of a successful business. But more in detail, what attributes and properties combine to create a brand and is the creation process instantaneous or evolutionary? (...) Read more? Sign up for free

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  Bornwell Chipfiko

Branding is a Cultivation of a Perception

Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all about culture, the process of establishing a brand is evolutionary. It can be communicated consciously or passively.

  Ramakrishnan, Consultant, India

Good Branding Creates a Good Brand

A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand icon, and a number of in house branding efforts such as creating customer satisfaction, competitive pricing, highlighting USPs in ad campaigns, innovations to differentiate your product and a highly effective team working toward these objectives with adequate resources allocated.
The brand creation process can be evolutionary when you consistently seek a brand creation path that is different and more efficient than the existing paths, the leadership prompting the team to think differently and test them in the field. The team should have a thorough knowledge of outside forces both in favor and against the product under brand creation to be able to think outside the box.

  Ranjeet Menon, Project Manager, India

Branding is the Result of Gaining Acceptance of People

I believe the first step to creating a brand is to (...)

  Biplab Kumar Biswal, Teacher, India

How a Brand is Created

I don't think creating a brand is an instantaneous (...)

  Cosmas Phillip Mwaita, Student (MBA), Zimbabwe

Branding Process Starts with Attitude, Appeal and Character

The modern branding process starts with your attit (...)

  Hamad Al Sadd Al Ali, Student (MBA), United Arab Emirates

Brand is your Portfolio

Most of the inputs previously reached very close t (...)

  ahmed magzoub ahmed, Business Consultant, Sudan

Branding must be a Continuous Process

Branding should be a continuous process - accompan (...)

  K.Narayana Moorthy, HR Consultant, India

Branding Process Steps

A really well designed brand will represent an org (...)

  Glenn Thompson, Strategy Consultant, United States

Branding also Involves Developing Demand

Brand rhymes with demand. Branding requires the d (...)

  Biraj Kholkumbe, Director, India

Sustainable Brand Creation

Branding in the true sense is imbibing virtues and (...)

  OCTAVIO AVILA, Professor, Mexico

How to Create a Brand

In the process of branding, it is necessary to inc (...)

  Olga Aros, Consultant, United States

Brand and Branding

Your brand represents the culture and strategic di (...)

  sam katz, United States

Branding in a Nutshell

In its essence, branding is the "promise you make (...)

  irwan sumadji, Professor, Indonesia

Brand and Branding

Brand is not just the name of the product, but the (...)

  Andrew Blaine, Business Consultant, South Africa

Brands and Cultures

@: There are numerous different, and often confli (...)

  Zoniaina, Coach, Madagascar

It's All About Choice

Let's assume for a moment that the process of crea (...)

  Sulaiman Kyambadde, Business Consultant, Rwanda

Itís All About Consumers Developing Some Form of Attachment to the Product

Branding is all about enticing feelings and experi (...)

  K.Narayana Moorthy, HR Consultant, India

Branding Process

@, Salams I agree with you, that nurturing attach (...)

  Ramakrishnan, Consultant, India

Branding Process Develops Addiction

True, nurturing attachment can result in addiction (...)

  Jaap de Jonge, Editor, Netherlands

Conclusions So Far on the Branding Process

We seem to agree that the branding process can be (...)

  ali ahamd, Management Consultant, Kuwait

Branding Mission

Branding is the process of creating identity, imag (...)

  Jagmohan Singh Sirari, Director, India

Branding for Creating Brand Loyalty

@: Your planning, strategy and process of branding (...)

  Hamad Al Sadd Al Ali, Student (MBA), United Arab Emirates

Branding is People Output, not Virtues

@:, with all due respect, there are so many brands (...)

  Andrew Blaine, Business Consultant, South Africa

Creating a Brand

In my opinion, the question originally posed can b (...)

  Fernando, Entrepreneur, Guatemala


We are developing a mathematic formula that descri (...)

  K.Narayana Moorthy, HR Consultant, India

Brand Personality - Brand Mission

My humble reaction to @: In my opinion a brand has (...)

  K.Narayana Moorthy, HR Consultant, India

Branding Creation Process

I agree with ali ahamed janab. Here I recollect M (...)

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