How to Create a Brand? The Brand Creation Process

Branding is a Cultivation of a Perception
Bornwell Chipfiko
Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all abou...

Good Branding Creates a Good Brand
Ramakrishnan, Consultant, India, Member
A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand...

Branding is the Result of Gaining Acceptance of People
Ranjeet Menon, Project Manager, India, Member
I believe the first step to creating a brand is to have a product and a strategy that beats the constraints of Porter's five forces model. But there i...

How a Brand is Created
Biplab Kumar Biswal, Teacher, India, Member
I don't think creating a brand is an instantaneous process rather it's an evolutionary process. Before a BRAND is created the reputation needs to be e...

Branding Process Starts with Attitude, Appeal and Character
Cosmas Phillip Mwaita, Student (MBA), Zimbabwe, Member
The modern branding process starts with your attitude, appeal and character as the proprietor of whatever you want to create a good and strong name (B...

Brand is your Portfolio
Hamad Al Sadd Al Ali, Student (MBA), United Arab Emirates, Member
Most of the inputs previously reached very close the ultimate definition of Brand. But Cosmas Philip is the only that simply explained one pillar of t...

Branding must be a Continuous Process
ahmed magzoub ahmed, Business Consultant, Sudan, Member
Branding should be a continuous process - accompanied with excellence and quality to obtain maximum consumer satisfaction....

Branding Process Steps
K.Narayana Moorthy, HR Consultant, India, Member
A really well designed brand will represent an organization"s internal culture, public offering, and experience; while conveying emotion, trust, excit...

Branding also Involves Developing Demand
Glenn Thompson, Strategy Consultant, United States, Member
Brand rhymes with demand.
Branding requires the development of a need or desire for the product created... This is perhaps the most difficult par...

Sustainable Brand Creation
Biraj Kholkumbe, Director, India, Member
Branding in the true sense is imbibing virtues and proving their existence over a long, sustainable period. Real branding is therefore not a temporary...

How to Create a Brand
OCTAVIO AVILA, Professor, Mexico, Member
In the process of branding, it is necessary to include a good strategy of added value, not only in the product, it is necessary to include all the ele...

Brand and Branding
Olga Aros, Consultant, United States, Member
Your brand represents the culture and strategic direction of the organization. The development of the brand includes icon, image, theme, color, messag...

Branding in a Nutshell
sam katz, United States, Member
In its essence, branding is the "promise you make to your customers, employees, and self." Hence, the experience/s that your product/service is to exu...

Brand and Branding
irwan sumadji, Professor, Indonesia, Member
Brand is not just the name of the product, but the "meaning" of the product in the mind of the customers (and stakeholders). So we have to develop ...

Brands and Cultures
Andrew Blaine, Business Consultant, South Africa, Member
@Bornwell Chipfiko: There are numerous different, and often conflicting cultures in the World, but Coca Cola, Ford ...

It's All About Choice
Zoniaina, Coach, Madagascar, Member
Let's assume for a moment that the process of creating a brand is the same for a person and for a product or company.
The attributes definition p...

It’s All About Consumers Developing Some Form of Attachment to the Product
Sulaiman Kyambadde, Business Consultant, Rwanda, Member
Branding is all about enticing feelings and experiences connected with your product, and nurturing the attachment consumers develop towards your br...

Branding Process
K.Narayana Moorthy, HR Consultant, India, Member
@Sulaiman Kyambadde, Salams
I agree with you, that nurturing attachment is essential. I also agree with your wo...

Branding Process Develops Addiction
Ramakrishnan, Consultant, India, Member
True, nurturing attachment can result in addiction. Such attachment level can come after prolonged satisfaction in the use of product, or can be creat...

Conclusions So Far on the Branding Process
Jaap de Jonge, Editor, Netherlands
We seem to agree that the branding process can be seen in a NARROW way as an instantaneous, creative marketing process of developing some profile or p...

Branding Mission
ali ahamd, Management Consultant, Kuwait, Member
Branding is the process of creating identity, image and character for the business or the organisation. So far, it plays a role in determining the sol...

Branding for Creating Brand Loyalty
Jagmohan Singh Sirari, Director, India, Member
@Ramakrishnan: Your planning, strategy and process of branding must entirely focus on developing brand loyalty of cu...

Branding is People Output, not Virtues
Hamad Al Sadd Al Ali, Student (MBA), United Arab Emirates, Member
@ali ahamd:, with all due respect, there are so many brands in the world that it's not even close to a single virtue...

Creating a Brand
Andrew Blaine, Business Consultant, South Africa, Member
In my opinion, the question originally posed can be answered as follows:
1. A brand is an entity that has a set of qualitative factors which appe...

MARQUITECTURA
Fernando, Entrepreneur, Guatemala, Member
We are developing a mathematic formula that describes the construction process of solid brands. The name of our process is Marquitectura, and w...

Brand Personality - Brand Mission
K.Narayana Moorthy, HR Consultant, India, Member
My humble reaction to @ali ahamd: In my opinion a brand has to be designed, structured and positioned using an effec...

Branding Creation Process
K.Narayana Moorthy, HR Consultant, India, Member
I agree with ali ahamed janab.
Here I recollect Mahatma Gandhi's saying in 7 deadly sins:
1. Wealth without work;
2. Pleasure without c...