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Andrew Blaine
Business Consultant, South Africa
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How to Create a Brand? The Brand Creation Process
Brands and Branding are essential components of a successful business.
But more in detail, what attributes and properties combine to create a brand and is the creation process instantaneous or evolutionary?
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Bornwell Chipfiko
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Branding is a Cultivation of a Perception
Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all about culture, the process of establishing a brand is evolutionary. It can be communicated consciously or passively.
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Ramakrishnan
Consultant, India
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Good Branding Creates a Good Brand
A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand icon, and a number of in house branding efforts such as creating customer satisfaction, competitive pricing, highlighting USPs in ad campaigns, innovations to differentiate your product and a highly effective team working toward these objectives with adequate resources allocated.
The brand creation process can be evolutionary when you consistently seek a brand creation path that is different and more efficient than the existing paths, the leadership prompting the team to think differently and test them in the field. The team should have a thorough knowledge of outside forces both in favor and against the product under brand creation to be able to think outside the box.
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Ranjeet Menon
Project Manager, India
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Branding is the Result of Gaining Acceptance of People
I believe the first step to creating a brand is to (...)
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Biplab Kumar Biswal
Teacher, India
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How a Brand is Created
I don't think creating a brand is an instantaneous (...)
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Cosmas Phillip Mwaita
Student (MBA), Zimbabwe
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Branding Process Starts with Attitude, Appeal and Character
The modern branding process starts with your attit (...)
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Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates
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Brand is your Portfolio
Most of the inputs previously reached very close t (...)
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ahmed magzoub ahmed
Business Consultant, Sudan
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Branding must be a Continuous Process
Branding should be a continuous process - accompan (...)
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K.Narayana Moorthy
HR Consultant, India
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Branding Process Steps
A really well designed brand will represent an org (...)
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Glenn Thompson
Strategy Consultant, United States
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Branding also Involves Developing Demand
Brand rhymes with demand.
Branding requires the d (...)
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Biraj Kholkumbe
Director, India
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Sustainable Brand Creation
Branding in the true sense is imbibing virtues and (...)
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OCTAVIO AVILA
Professor, Mexico
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How to Create a Brand
In the process of branding, it is necessary to inc (...)
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Olga Aros
Consultant, United States
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Brand and Branding
Your brand represents the culture and strategic di (...)
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sam katz
United States
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Branding in a Nutshell
In its essence, branding is the "promise you make (...)
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irwan sumadji
Professor, Indonesia
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Brand and Branding
Brand is not just the name of the product, but the (...)
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Andrew Blaine
Business Consultant, South Africa
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Brands and Cultures
@Bornwell Chipfiko: There are numerous different, (...)
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Zoniaina
Coach, Madagascar
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It's All About Choice
Let's assume for a moment that the process of crea (...)
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Sulaiman Kyambadde
Business Consultant, Rwanda
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It’s All About Consumers Developing Some Form of Attachment to the Product
Branding is all about enticing feelings and experi (...)
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K.Narayana Moorthy
HR Consultant, India
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Branding Process
@Sulaiman Kyambadde, Salams
I agree with you, tha (...)
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Ramakrishnan
Consultant, India
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Branding Process Develops Addiction
True, nurturing attachment can result in addiction (...)
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Jaap de Jonge
Editor, Netherlands
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Conclusions So Far on the Branding Process
We seem to agree that the branding process can be (...)
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ali ahamd
Management Consultant, Kuwait
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Branding Mission
Branding is the process of creating identity, imag (...)
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Jagmohan Singh Sirari
Director, India
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Branding for Creating Brand Loyalty
@Ramakrishnan: Your planning, strategy and process (...)
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Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates
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Branding is People Output, not Virtues
@ali ahamd:, with all due respect, there are so ma (...)
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Andrew Blaine
Business Consultant, South Africa
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Creating a Brand
In my opinion, the question originally posed can b (...)
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Fernando
Entrepreneur, Guatemala
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MARQUITECTURA
We are developing a mathematic formula that descri (...)
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K.Narayana Moorthy
HR Consultant, India
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Brand Personality - Brand Mission
My humble reaction to @ali ahamd: In my opinion a (...)
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K.Narayana Moorthy
HR Consultant, India
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Branding Creation Process
I agree with ali ahamed janab.
Here I recollect M (...)
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