How to Create a Brand? The Brand Creation Process

      
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		            		Andrew Blaine
Business Consultant, South Africa
			            
How to Create a Brand? The Brand Creation Process

	          		Brands and Branding are essential components of a successful business.

But more in detail, what attributes and properties combine to create a brand and is the creation process instantaneous or evolutionary?
				      
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						            	Bornwell Chipfiko, USA
												
				                Branding is a Cultivation of a Perception

													Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all about culture, the process of establishing a brand is evolutionary. It can be communicated consciously or passively.
				                
										              1

						            	Ramakrishnan
Consultant, India
												
				                Good Branding Creates a Good Brand

													A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand icon, and a number of in house branding efforts such as creating customer satisfaction, competitive pricing, highlighting USPs in ad campaigns, innovations to differentiate your product and a highly effective team working toward these objectives with adequate resources allocated.

The brand creation process can be evolutionary when you consistently seek a brand creation path that is different and more efficient than the existing paths, the leadership prompting the team to think differently and test them in the field. The team should have a thorough knowledge of outside forces both in favor and against the product under brand creation to be able to think outside the box.
				                
										              3

						            	Ranjeet Menon
Project Manager, India
												
				                Branding is the Result of Gaining Acceptance of People
I believe the first step to creating a brand is to have a product and a strategy that beats the cons... Sign up
				              
										              3

						            	Biplab Kumar Biswal
Teacher, India
												
				                How a Brand is Created
I don't think creating a brand is an instantaneous process rather it's an evolutionary process. Befo... Sign up
				              
										              1

						            	Cosmas Phillip Mwaita
Student (MBA), Zimbabwe
												
				                Branding Process Starts with Attitude, Appeal and Character
The modern branding process starts with your attitude, appeal and character as the proprietor of wha... Sign up
				              
										              0

						            	Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates
												
				                Brand is your Portfolio
Most of the inputs previously reached very close the ultimate definition of Brand. But Cosmas Philip... Sign up
				              
										              2

						            	ahmed magzoub ahmed
Business Consultant, Sudan
												
				                Branding must be a Continuous Process
Branding should be a continuous process - accompanied with excellence and quality to obtain maximum ... Sign up
				              
										              2

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Branding Process Steps
A really well designed brand will represent an organization"s internal culture, public offering, and... Sign up
				              
										              1

						            	Glenn Thompson
Strategy Consultant, United States
												
				                Branding also Involves Developing Demand
Brand rhymes with demand.
Branding requires the development of a need or desire for the product cre... Sign up
				              
										              1

						            	Biraj Kholkumbe
Director, India
												
				                Sustainable Brand Creation
Branding in the true sense is imbibing virtues and proving their existence over a long, sustainable ... Sign up
				              
										              1

						            	OCTAVIO AVILA
Professor, Mexico
												
				                How to Create a Brand
In the process of branding, it is necessary to include a good strategy of added value, not only in t... Sign up
				              
										              1

						            	Olga Aros
Consultant, United States
												
				                Brand and Branding
Your brand represents the culture and strategic direction of the organization. The development of th... Sign up
				              
										              1

						            	sam katz
United States
												
				                Branding in a Nutshell
In its essence, branding is the "promise you make to your customers, employees, and self." Hence, th... Sign up
				              
										              1

						            	irwan sumadji
Professor, Indonesia
												
				                Brand and Branding
Brand is not just the name of the product, but the "meaning" of the product in the mind of the custo... Sign up
				              
										              0

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Brands and Cultures
@Bornwell Chipfiko:  There are numerous different, and often conflicting cultures in the World, but ... Sign up
				              
										              1

						            	Zoniaina
Coach, Madagascar
												
				                It's All About Choice
Let's assume for a moment that the process of creating a brand is the same for a person and for a pr... Sign up
				              
										              4

						            	Sulaiman Kyambadde
Business Consultant, Rwanda
												
				                It’s All About Consumers Developing Some Form of Attachment to the Product
Branding is all about enticing feelings and experiences connected with your product, and nurturing t... Sign up
				              
										              0

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Branding Process
@Sulaiman Kyambadde, Salams
I agree with you, that nurturing attachment is essential. I also agree ... Sign up
				              
										              0

						            	Ramakrishnan
Consultant, India
												
				                Branding Process Develops Addiction
True, nurturing attachment can result in addiction. Such attachment level can come after prolonged s... Sign up
				              
										              2

						            	Jaap de Jonge
Editor, Netherlands
												
				                Conclusions So Far on the Branding Process
We seem to agree that the branding process can be seen in a NARROW way as an instantaneous, creative... Sign up
				              
										              0

						            	ali ahamd
Management Consultant, Kuwait
												
				                Branding Mission
Branding is the process of creating identity, image and character for the business or the organisati... Sign up
				              
										              0

						            	Jagmohan Singh Sirari
Director, India
												
				                Branding for Creating Brand Loyalty
@Ramakrishnan: Your planning, strategy and process of branding must entirely focus on developing bra... Sign up
				              
										              0

						            	Hamad Al Sadd Al Ali
Student (MBA), United Arab Emirates
												
				                Branding is People Output, not Virtues
@ali ahamd:, with all due respect, there are so many brands in the world that it's not even close to... Sign up
				              
										              0

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Creating a Brand
In my opinion, the question originally posed can be answered as follows:
1. A brand is an entity th... Sign up
				              
										              0

						            	Fernando
Entrepreneur, Guatemala
												
				                MARQUITECTURA
We are developing a mathematic formula that describes the construction process of solid brands. The ... Sign up
				              
										              0

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Brand Personality - Brand Mission
My humble reaction to @ali ahamd: In my opinion a brand has to be designed, structured and positione... Sign up
				              
										              0

						            	K.Narayana Moorthy
HR Consultant, India
												
				                Branding Creation Process
I agree with ali ahamed janab.
Here I recollect Mahatma Gandhi's saying in 7 deadly sins:
1. Wealt... Sign up
				              
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