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Andrew Blaine, Business Consultant, South Africa
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Brands and Branding are essential components of a successful business.
But more in detail, what attributes and properties combine to create a brand and is the creation process instantaneous or evolutionary? (...) Read more? Sign up for free
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Bornwell Chipfiko
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Branding is a Cultivation of a Perception
Branding is pretty much the culture a company portrays to it's stakeholders, or the culture as perceived by stakeholders. Being all about culture, the process of establishing a brand is evolutionary. It can be communicated consciously or passively.
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Ramakrishnan, Consultant, India
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Good Branding Creates a Good Brand
A good brand signifies an easily recognizable, favorable awareness when people see the brand image. To achieve that you a need well communicated brand icon, and a number of in house branding efforts such as creating customer satisfaction, competitive pricing, highlighting USPs in ad campaigns, innovations to differentiate your product and a highly effective team working toward these objectives with adequate resources allocated.
The brand creation process can be evolutionary when you consistently seek a brand creation path that is different and more efficient than the existing paths, the leadership prompting the team to think differently and test them in the field. The team should have a thorough knowledge of outside forces both in favor and against the product under brand creation to be able to think outside the box.
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Ranjeet Menon, Project Manager, India
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Branding is the Result of Gaining Acceptance of People
I believe the first step to creating a brand is to (...)
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Biplab Kumar Biswal, Teacher, India
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How a Brand is Created
I don't think creating a brand is an instantaneous (...)
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Cosmas Phillip Mwaita, Student (MBA), Zimbabwe
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Branding Process Starts with Attitude, Appeal and Character
The modern branding process starts with your attit (...)
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Hamad Al Sadd Al Ali, Student (MBA), United Arab Emirates
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Brand is your Portfolio
Most of the inputs previously reached very close t (...)
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ahmed magzoub ahmed, Business Consultant, Sudan
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Branding must be a Continuous Process
Branding should be a continuous process - accompan (...)
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K.Narayana Moorthy, HR Consultant, India
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Branding Process Steps
A really well designed brand will represent an org (...)
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Glenn Thompson, Strategy Consultant, United States
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Branding also Involves Developing Demand
Brand rhymes with demand.
Branding requires the d (...)
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Biraj Kholkumbe, Director, India
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Sustainable Brand Creation
Branding in the true sense is imbibing virtues and (...)
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OCTAVIO AVILA, Professor, Mexico
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How to Create a Brand
In the process of branding, it is necessary to inc (...)
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Olga Aros, Consultant, United States
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Brand and Branding
Your brand represents the culture and strategic di (...)
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sam katz, United States
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Branding in a Nutshell
In its essence, branding is the "promise you make (...)
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irwan sumadji, Professor, Indonesia
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Brand and Branding
Brand is not just the name of the product, but the (...)
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Andrew Blaine, Business Consultant, South Africa
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Brands and Cultures
@: There are numerous different, and often confli (...)
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Zoniaina, Coach, Madagascar
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It's All About Choice
Let's assume for a moment that the process of crea (...)
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Sulaiman Kyambadde, Business Consultant, Rwanda
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It’s All About Consumers Developing Some Form of Attachment to the Product
Branding is all about enticing feelings and experi (...)
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K.Narayana Moorthy, HR Consultant, India
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Branding Process
@, Salams
I agree with you, that nurturing attach (...)
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Ramakrishnan, Consultant, India
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Branding Process Develops Addiction
True, nurturing attachment can result in addiction (...)
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Jaap de Jonge, Editor, Netherlands
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Conclusions So Far on the Branding Process
We seem to agree that the branding process can be (...)
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ali ahamd, Management Consultant, Kuwait
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Branding Mission
Branding is the process of creating identity, imag (...)
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Jagmohan Singh Sirari, Director, India
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Branding for Creating Brand Loyalty
@: Your planning, strategy and process of branding (...)
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Hamad Al Sadd Al Ali, Student (MBA), United Arab Emirates
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Branding is People Output, not Virtues
@:, with all due respect, there are so many brands (...)
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Andrew Blaine, Business Consultant, South Africa
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Creating a Brand
In my opinion, the question originally posed can b (...)
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Fernando, Entrepreneur, Guatemala
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MARQUITECTURA
We are developing a mathematic formula that descri (...)
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K.Narayana Moorthy, HR Consultant, India
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Brand Personality - Brand Mission
My humble reaction to @: In my opinion a brand has (...)
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K.Narayana Moorthy, HR Consultant, India
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Branding Creation Process
I agree with ali ahamed janab.
Here I recollect M (...)
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