All about Brand Personality Dimensions
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In the forum section you will find recent discussions within this knowledge area.
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Multi-attribute Theory
Mruga Kotecha, Student (University), United Kingdom, Member
I have a question regarding the linear multi-attribute theory? What is this model? What are indifference curves in terms of multi-atribute theory? How can these be plotted for any given attributes?...
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Multi-attribute Theory and Models
Jaap de Jonge, Editor, Netherlands When marketers or brand managers are investigating and analyzing the position / affect of an object / brand / product, they can use a simple undimensi...
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Brand and Brand Equity
saeed gholami, Business Consultant, Iran, Member I am doing research about brand equity in oil industry. To establish a justification of brand equity and its dimensions, I need a theory that confirms...
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