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Multi-attribute Theory

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Mruga Kotecha
Student (University), United Kingdom

Multi-attribute Theory

I have a question regarding the linear multi-attribute theory? What is this model? What are indifference curves in terms of multi-atribute theory? How can these be plotted for any given attributes?
 

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2
Jaap de Jonge
Editor, Netherlands
 

Multi-attribute Theory and Models

When marketers or brand managers are investigating and analyzing the position / affect of an object / brand / product, they can use a simple undimensional attitude scale such as an overall like/dislike of the brand. This might give a good short, overall summary measure.
But a more sophisticated approach is to survey the degree to which (potential) clients perceive a brand or product has certain attributes. Such models are called multi-attribute models in brand marketing.
The big advantage of such models is that they allow the brand manager to gain a detailed understanding of the brand strenghts, weaknesses and personality in the eyes of (potential) clients.

 
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saeed gholami
Business Consultant, Iran
 

Brand and Brand Equity

I am doing research about brand equity in oil industry. To establish a justification of brand equity... Sign up

 

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More on Brand Personality:
Summary
Discussion Topics
topic How to Create a Brand? The Brand Creation Process
topic Brand Personality - Education - Social Media Marketing
topic Brand Personality Questionaire
topic 6 Human Attributes of Human-Centric Brands (Kotler)
topic Brand Personality for Recruitment
topic CORPORATE Brand Personality Models
🔥 Do Female Brands Outperform Male Brands?
topic Destination Personality
topic Using Brand Personality Dimensions Model for Goal Setting
topic Branding Case: Why the Branding of Mauritius Failed
topic Global Marketing Strategy
👀Multi-attribute Theory
topic Employment Branding Survey
Special Interest Group

SIG Leader

Do you know a lot about Brand Personality? Become our SIG Leader

Knowledge Center

Brand Personality
Knowledge Center



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