Brand Personality - Education - Social Media Marketing

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Brand Personality > Forum > Brand Personality - Education - Social Media Marketing

Brand Personality - Education - Social Media Marketing
Nicole Beaulieu, Professor, Canada, Member
Interesting theory, particularly for private educational institutions transitioning from more traditional marketing strategies to social media tools (in Canada, anyway). The brand personality of a college takes on a unique colour when applicants, students and alumni enter their responses (comments, likes) to Facebook entries. This can be initially scary (what if they "don't like") however it has proven to be rewarding and energizing for our institution; indeed, a great learning experience. (...) Read more? Sign up for free
 

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