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CORPORATE Brand Personality Models
chamari molligoda, Student (MBA), Sri Lanka, Member
Can we apply the same model to measure corporate brand personality (of banks)? Or else, what is best model to measure corporate brand personality....
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Corporate Brand Personality
Angelina Hanh Le, Student (MBA), Taiwan, Member The following article has a scale for "corporate brand personality", we can apply some HR researches: Employer Branding and its Influence on Managers,... |
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