|
chamari molligoda
Student (MBA), Sri Lanka
|
CORPORATE Brand Personality Models
Can we apply the same model to measure corporate brand personality (of banks)? Or else, what is best model to measure corporate brand personality.
X
Welcome to the Brand Personality forum.
The topic of this particular discussion is: "CORPORATE Brand Personality Models".
Please register now to read all responses and to join this discussion yourself.
Log in
| |
|
Angelina Hanh Le
Student (MBA), Taiwan
|
|
Corporate Brand Personality
The following article has a scale for "corporate brand personality", we can apply some HR researches: Employer Branding and its Influence on Managers, Gary Davies. European Journal of Marketing. Bradford: 2008. Vol. 42, iss. 5/6; pg. 667.
|
| |
|
Ben Smith
Manager, United Kingdom
|
|
Personality Change in Bank's Brand Personality
Prior to the global financial crisis, banks (in the UK at least) advertised themselves as
- intelligent
- successful,
- upper class (using the words from the article), and
- global.
After the crash they quickly went in the other direction and re-marketed themselves as:
- local
- down-to-earth, and
- wholesome.
|
|
|
|
|
More on Brand Personality
|
|
|
|
Copy this into your study materials:
and add a hyperlink to:
|
|
|
Copy this HTML code to your web site:
|
|
|
Start a new forum topic