CORPORATE Brand Personality Models

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Brand Personality Knowledge Center

Forum 5 chamari molligoda Student (MBA), Sri Lanka CORPORATE Brand Personality Models Can we apply the same model to measure corporate brand personality (of banks)? Or else, what is best model to measure corporate brand personality. X Welcome to the Brand Personality forum. The topic being discussed here is: "CORPORATE Brand Personality Models". Will you join us? It's free. Log in   Comments Sort by date Sort by rating Rating   1 Angelina Hanh Le Student (MBA), Taiwan   Corporate Brand Personality The following article has a scale for "corporate brand personality", we can apply some HR researches: Employer Branding and its Influence on Managers, Gary Davies. European Journal of Marketing. Bradford: 2008. Vol. 42, iss. 5/6; pg. 667.   0 Ben Smith Manager, United Kingdom   Personality Change in Bank's Brand Personality Prior to the global financial crisis, banks (in the UK at least) advertised themselves as - intelligent - successful, - upper class (using the words from the article), and - global. After the crash they quickly went in the other direction and re-marketed themselves as: - local - down-to-earth, and - wholesome.   Leave a comment Share your knowledge or experience

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Brand Personality Knowledge Center

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