Destination Personality

Brand Personality Dimensions > Forum > Destination Personality

Destination Personality
van Meer, Student (University), Netherlands, Member
I am applying the personality dimensions to destination brands. Has anyone done this before? I am doubting which model is more applicable (Aaker's Model or the model by McCray & Costa with their big five personality traits).
Aaker only describes positive traits, no negative ones, while this is possible as well. The big five does describe negative traits. Any advice?...Sign up

Aaker's Brand Model and Destination Personality
Carolyn Sang-Downer, Director, Jamaica, Member
I did my dissertation on destination personality. In my questionnaire, respondents were asked to indicate, using a Likert scale, how descriptive the a...Sign up

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