Destination Personality


 
Brand Personality Dimensions > Forum

Destination Personality
van Meer, Student (University), Netherlands, Member
I am applying the personality dimension to destination brands. Has anyone done this before? I am doubting which model is more applicable (Aaker or McCray & Costa with their big five personality traits) because Aaker only describes positive traits, no negative ones, while this is possible as well. And the big five does. Any advice?...Sign up
 

 
Aaker and Destination Personality
Carolyn Sang-Downer, Director, Jamaica, Member
I did my dissertation on destination personality. In my questionnaire, respondents were asked to indicate, using a Likert scale, how descriptive the a...Sign up
 

   

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