Destination Personality

Brand Personality Dimensions > Forum

Destination Personality
van Meer, Student (University), Netherlands, Member
I am applying the personality dimension to destination brands. Has anyone done this before? I am doubting which model is more applicable (Aaker or McCray & Costa with their big five personality traits) because Aaker only describes positive traits, no negative ones, while this is possible as well. And the big five does. Any advice?...Sign up

Aaker and Destination Personality
Carolyn Sang-Downer, Director, Jamaica, Member
I did my dissertation on destination personality. In my questionnaire, respondents were asked to indicate, using a Likert scale, how descriptive the a...Sign up


Special Interest Group Leader

Interested? Sign up for free.

Brand Personality Dimensions
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 18-3-2019. All names of their owners.