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5 C's in Developing Countries: Add Corruption as 6th C?
pulkit, Student (MBA), India
In terms of relationship marketing, the 5 Cs come in very handy. It has been used and implemented in various successful businesses all across the world.
However when we take account of developing economies, another C comes into picture which is corruption as the people sitting on the other side of the desk require bribes.
Do you think it is a proper strategy - in order to overcome such difficulties - to take this C into consideration as well?... Register
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