5 C's in Developing Countries: Add Corruption as 6th C?

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5 C's in Developing Countries: Add Corruption as 6th C?
pulkit, Student (MBA), India

In terms of relationship marketing, the 5 Cs come in very handy. It has been used and implemented in various successful businesses all across the world.
However when we take account of developing economies, another C comes into picture which is corruption as the people sitting on the other side of the desk require bribes.
Do you think it is a proper strategy - in order to overcome such difficulties - to take this C into consideration as well?... Register

5 C's in Developing CountriesSign up
AUSTIN, Strategy Consultant, United Kingdom
An interesting question. I would say that (moral j...

5 C's in Developing CountriesSign up
Raviranjan singh, Turnaround Manager, India
Nice! I too agree on the commitment of Pulkit and ...

Extra C not Needed?Sign up
Jaap de Jonge, Editor, Netherlands
Could the additional C (of Corruption) be already ...

Extra C NeededSign up
pulkit, Student (MBA), India
While preparing a business plan or model in univer...

Adding Corruption to 5 C'sSign up
Megan Grayce, Teacher, United States
Yes, I think it is appropriate to include corrupti...

I Think we Really Need to Consider Corruption as an Additional CSign up
Hemraj Verma, Professor, India
The proposition of 6th C in marketing strategy dev...

C for Corruption Must Not Be a Marketing StrategySign up
Shyam Kishor Sah, Manager, Nepal
Actually the 5 Cs are meant for empowering the mar...

The 6th C Should Be Rationally ConsideredSign up
Thadeo Mukulira, CEO, Rwanda
The C of Corruption should just be thought abou...

Add 6th C as Corruption?Sign up
Gbenga Ojo, Other, Nigeria
Corruption is endemic on all sphere of busi...

Include Corruption as the 6th C in Marketing StrategySign up
donna louison, Trinidad and Tobago
Corruption is truly endemic. It is done so openly ...

The 6th C in Marketing StrategySign up
prisca hookoom, Teacher, Mauritius
@donna louison :...

Include Corruption as the 6th C in the Marketing StrategySign up
Rafael Contreras, Student (MBA), Colombia
@donna louison :...


5 C's in Developing CountriesSign up
Dame Phil, Student (University), Belarus
@Jaap de Jonge (Edit...

Extra CSign up
mark kumar, Manager, Fiji
There is no need for another C as its included alr...

The 6th C is Prominent in Telco IndustrySign up
Asadul Hossain, Student (University), Bangladesh
I strongly agree with your point of view to add a ...

What Happens When You Add 6th C? What Implications Can we Make from That?Sign up
Remzi ALTUNISIK, Professor, Turkey
I think there is no need for an additional C. I ag...

The Inclusion of Corruption in the 5c's of MarketingSign up
Endeshaw Azaj, Analyst, Ethiopia
Yes, definitely, I agree with this. Corruption has...

Corruption is a Major ProblemSign up
jahan dehghani, Other, Iran
Corruption is a major problem in developing countr...

Corruption is Included in Customer NeedsSign up
Alireza Gooyabadi, Student (MBA), Iran
It's a helpful question but in my opinion corrupti...

Why in Emerging Countries Only?Sign up
Danilo Ros, Director, Brazil
Why we assume that corruption is a privilege of th...

Legalizing Corruption and Price RationalizationSign up
ABHIJIT PAUL, Student (MBA), India
Corruption is true to its merit to be included as ...

Corruption the New Normal?Sign up
Victor Muhlenbeck, Manager, South Africa
Living in South Africa and understanding the invid...


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