5 C's in Developing Countries: Add Corruption as 6th C?

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Student (MBA), India

5 C's in Developing Countries: Add Corruption as 6th C?

In terms of relationship marketing, the 5 Cs come in very handy. It has been used and implemented in various successful businesses all across the world.
However when we take account of developing economies, another C comes into picture which is corruption as the people sitting on the other side of the desk require bribes.
Do you think it is a proper strategy - in order to overcome such difficulties - to take this C into consideration as well?

  AUSTIN, United Kingdom

5 C's in Developing Countries

An interesting question. I would say that (moral judgments and prejudices aside) it is vitally important to be pragmatic and acknowledge the context within which one is managing. So on that basis it might be wise to unofficially add the 6th C. Perhaps not ideal but in truth the 6th C exists in the UK as well. Yes, governance is (generally) very good but that only leads to more sophisticated forms of corruption.

  Raviranjan singh
Turnaround Manager, India

5 C's in Developing Countries

Nice! I too agree on the commitment of Pulkit and Austin. The 5Cs are widely used for the best marketing, specially in r...

  Jaap de Jonge
Editor, Netherlands

Extra C not Needed?

Could the additional C (of Corruption) be already included in the 5th one (Context)? We can see it as a cultural or lega...

Student (MBA), India

Extra C Needed

While preparing a business plan or model in universities the students are not given the rights to write about the extra ...

  Megan Grayce
Teacher, United States

Adding Corruption to 5 C's

Yes, I think it is appropriate to include corruption in emerging economies. You might want to check out Narayanan & Fahe...

  Hemraj Verma, India

I Think we Really Need to Consider Corruption as an Additional C

The proposition of 6th C in marketing strategy development is a must. Corruption and business are two sides of the same ...

  Shyam Kishor Sah
Manager, Nepal

C for Corruption Must Not Be a Marketing Strategy

Actually the 5 Cs are meant for empowering the marketing process and place one's business on a certain position in terms...

  Thadeo Mukulira
CEO, Rwanda

The 6th C Should Be Rationally Considered

The C of Corruption should just be thought about as a hindrance influencing business strategies. In countries like Rwand...

  Gbenga Ojo

Add 6th C as Corruption?

Corruption is endemic on all sphere of business endeavours. The 6th C must be added as a constant when scripting out you...

  donna louison, Trinidad and Tobago

Include Corruption as the 6th C in Marketing Strategy

Corruption is truly endemic. It is done so openly now. I believe it should be included as the 6th C... I have noticed ...

  prisca hookoom
Teacher, Mauritius

The 6th C in Marketing Strategy

@donna louison : Indeed corruption forms a part of our everyday life. Everywhere you can see it, but you don't have your...

  Rafael Contreras, Colombia

Include Corruption as the 6th C in the Marketing Strategy

@donna louison : I agree that corruption is a bad, institutionalized phenomenon in many countries and transforms culture...

  Sanjeev Kumar Sanju
Strategy Consultant, India

Corruption Belongs to 5th C (Context)

@Jaap de Jonge (Editor): I agree corruption is one of the contexts, possibly political or social or cultural, so there i...

  Dame Phil, Belarus

5 C's in Developing Countries

@Jaap de Jonge (Editor): I quite agree with your assertion. It's purely a cultural thing....

  mark kumar
Manager, Fiji

Extra C

There is no need for another C as its included already in the 5Cs....

  Asadul Hossain
Student (University), Bangladesh

The 6th C is Prominent in Telco Industry

I strongly agree with your point of view to add a 6th C for Corrpution. Telecommunication companies or mobile companies ...

Professor, Turkey

What Happens When You Add 6th C? What Implications Can we Make from That?

I think there is no need for an additional C. I agree with Jaap de Jonge's view. If we are to add a 6th C for Corruptio...

  Endeshaw Azaj
Analyst, Ethiopia

The Inclusion of Corruption in the 5c's of Marketing

Yes, definitely, I agree with this. Corruption has many forms in developing countries. It has social, economical, cultur...

  jahan dehghani

Corruption is a Major Problem

Corruption is a major problem in developing countries. Since it's unethical we should fight against it. If we are corrup...

  Alireza Gooyabadi
Student (MBA), Iran

Corruption is Included in Customer Needs

It's a helpful question but in my opinion corruption is included in the first C: Customer needs. If the customers' need...

  Danilo Ros
Director, Brazil

Why in Emerging Countries Only?

Why we assume that corruption is a privilege of the emerging countries? What happens in USA, Europe and others? Are they...

Student (MBA), India

Legalizing Corruption and Price Rationalization

Corruption is true to its merit to be included as the 6th C, because due to corruption the price point becomes costly an...

  Victor Muhlenbeck
Manager, South Africa

Corruption the New Normal?

Living in South Africa and understanding the invidious network that this creates in a business society, corruption is a ...


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