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5 C's in Developing Countries: Add Corruption as 6th C?
pulkit, Student (MBA), India, Member
In terms of relationship marketing, the 5 Cs come in very handy. It has been used and implemented in various successful businesses all across the world.
However when we take account of developing economies, another C comes into picture which is corruption as the people sitting on the other side of the desk require bribes.
Do you think it is a proper strategy - in order to overcome such difficulties - to take this C into consideration as well?...
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5 C's in Developing Countries
AUSTIN, Strategy Consultant, United Kingdom, Member An interesting question. I would say that (moral judgments and prejudices aside) it is vitally important to be pragmatic and acknowledge the context w... |
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5 C's in Developing Countries
Raviranjan singh, Turnaround Manager, India, Member Nice! I too agree on the commitment of Pulkit and Austin. The 5Cs are widely used for the best marketing, specially in relationship marketing, custome... |
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Extra C not Needed?
Jaap de Jonge, CEO, Netherlands, Editor Could the additional C (of Corruption) be already included in the 5th one (Context)? We can see it as a cultural or legal factor...... |
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Extra C Needed
pulkit, Student (MBA), India, Member While preparing a business plan or model in universities the students are not given the rights to write about the extra C in details as it is consider... |
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Adding Corruption to 5 C's
Megan Grayce, Teacher, United States, Member Yes, I think it is appropriate to include corruption in emerging economies. You might want to check out Narayanan & Fahey (2005) 'The relevance of the... |
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The 6th C Should Be Rationally Considered
Thadeo Mukulira, CEO, Rwanda, Member The C of Corruption should just be thought about as a hindrance influencing business strategies. In countries like Rwanda, corruption is sophis... |
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Add 6th C as Corruption?
Gbenga Ojo, Nigeria, Member Corruption is endemic on all sphere of business endeavours. The 6th C must be added as a constant when scripting out your strategy. It is a ... |
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Extra C
mark kumar, Manager, Fiji, Member There is no need for another C as its included already in the 5Cs.... |
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The 6th C is Prominent in Telco Industry
Asadul Hossain, Student (University), Bangladesh, Member I strongly agree with your point of view to add a 6th C for Corrpution. Telecommunication companies or mobile companies have to give bribes to governm... |
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Corruption is a Major Problem
jahan dehghani, Iran, Member Corruption is a major problem in developing countries. Since it's unethical we should fight against it. If we are corrupt then we will spread this pra... |
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Corruption is Included in Customer Needs
Alireza Gooyabadi, Student (MBA), Iran, Member It's a helpful question but in my opinion corruption is included in the first C: Customer needs.
If the customers' needs are known well and our m... |
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Why in Emerging Countries Only?
Danilo Ros, Director, Brazil, Member Why we assume that corruption is a privilege of the emerging countries? What happens in USA, Europe and others? Are they pure?
I believe each cou... |
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Legalizing Corruption and Price Rationalization
ABHIJIT PAUL, Student (MBA), India, Member Corruption is true to its merit to be included as the 6th C, because due to corruption the price point becomes costly and sometimes inflated prices ar... |
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Corruption the New Normal?
Victor Muhlenbeck, Manager, South Africa, Premium Member Living in South Africa and understanding the invidious network that this creates in a business society, corruption is a genie that you can never put b... |
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Marketing Strategy
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