The 4 C's of Customer Relationship Management versus the 5C's of Marketing

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manoj wijesuriya
Student (MBA), Sri Lanka

The 4 C's of Customer Relationship Management versus the 5C's of Marketing

Is there a relationship with 4 c's of customer relationship management to 5c's of marketing?

  Tewodros
Professor, Ethiopia
 

The 4 C's of Customer Relationship Management versus the 5C's of Marketing

Yes their is. If the product is not designed in lieu of the customer needs, customer may hesitate to buy. In a same way, if the price is designed without considering the customer budget, customer may hesitate.

  Jaap de Jonge
Editor, Netherlands
 

4 C's of Customer Relationship Management

What exactly are the 4 c's of customer relationship management? I am finding it hard to find information about this concept.

  CHUM
Accountant, Philippines
 

4 C's of Customer Relationship Management

@Jaap de Jonge (Editor): it could be:
1. Customer wants
2. Customer expectations
3. Customer loyalty, and
4. Customer retention.

  Jaap de Jonge
Editor, Netherlands
 

4 C's of Customer Relationship Management

Thanks, I found also on the web a definition by Joe Stanhope & Suresh Vital, "The Four C's for Intelligence-Powered Customer Relationship Management":
1. Customer data track customer interactions (online & offline) and build system to garner insights
2. Culture build a culture centered on ci
3. Comprehensive technology partner with data management solution providers and internal it
4. Centralized processes define goals & objectives and link efforts to business objectives.

  theresecook
 

Communication is Central both to CRM and Marketing

Yes, some points are shared like communication whi (...)

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