The 4 C's of Customer Relationship Management versus the 5C's of Marketing

Marketing Strategy
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manoj wijesuriya
Student (MBA), Sri Lanka

The 4 C's of Customer Relationship Management versus the 5C's of Marketing

Is there a relationship with 4 c's of customer relationship management to 5c's of marketing?

  Tewodros
Professor, Ethiopia
 

The 4 C's of Customer Relationship Management versus the 5C's of Marketing

Yes their is. If the product is not designed in lieu of the customer needs, customer may hesitate to buy. In a same way, if the price is designed without considering the customer budget, customer may hesitate.

  Jaap de Jonge
Editor, Netherlands
 

4 C's of Customer Relationship Management

What exactly are the 4 c's of customer relationship management? I am finding it hard to find information about this concept.

  CHUM
Accountant, Philippines
 

4 C's of Customer Relationship Management

@Jaap de Jonge (Editor): it could be:
1. Customer wants
2. Customer expectations
3. Customer loyalty, and
4. Customer retention.

  Jaap de Jonge
Editor, Netherlands
 

4 C's of Customer Relationship Management

Thanks, I found also on the web a definition by Joe Stanhope & Suresh Vital, "The Four C's for Intelligence-Powered Customer Relationship Management":
1. Customer data track customer interactions (online & offline) and build system to garner insights
2. Culture build a culture centered on ci
3. Comprehensive technology partner with data management solution providers and internal it
4. Centralized processes define goals & objectives and link efforts to business objectives.

  theresecook, United States
 

Communication is Central both to CRM and Marketing

Yes, some points are shared like communication which is crucial for both customer relationship management and for market...

 

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