The 4 C's of Customer Relationship Management versus the 5C's of Marketing


 
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The 4 C's of Customer Relationship Management versus the 5C's of Marketing
manoj wijesuriya, Student (MBA), Sri Lanka, Member
Is there a relationship with 4 c's of customer relationship management to 5c's of marketing?...Sign up
 

 
The 4 C's of Customer Relationship Management versus the 5C's of Marketing
Tewodros, Professor, Ethiopia, Member
Yes their is. If the product is not designed in lieu of the customer needs, customer may hesitate to buy. In a same way, if the price is designed with...Sign up
 

 
4 C's of Customer Relationship Management
Jaap de Jonge, CEO, Netherlands, Editor
What exactly are the 4 c's of customer relationship management? I am finding it hard to find information about this concept....Sign up
 

 
4 C's of Customer Relationship Management
CHUM, Accountant, Philippines, Member
@Jaap de Jonge (Editor): it could be:
1. Customer wants
2. Customer expectations
3. Customer loyalty,...Sign up
 

 
4 C's of Customer Relationship Management
Jaap de Jonge, CEO, Netherlands, Editor
Thanks, I found also on the web a definition by Joe Stanhope & Suresh Vital, "The Four C's for Intelligence-Powered Customer Relationship Management"...Sign up
 

 
Communication is Central both to CRM and Marketing
theresecook, Manager, United States, Member
Yes, some points are shared like communication which is crucial for both customer relationship management and for marketing also. Various effective ma...Sign up
 

 
 


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