4 C's of Customer Relationship Management
Jaap de Jonge, Management Consultant, Netherlands
Thanks, I found also on the web a definition by Joe Stanhope & Suresh Vital, "The Four C's for Intelligence-Powered Customer Relationship Management":
1. Customer data – track customer interactions (online & offline) and build system to garner insights
2. Culture – build a culture centered on ci
3. Comprehensive technology – partner with data management solution providers and internal it
4. Centralized processes – define goals & objectives and link efforts to business objectives.