The 4 C's of Customer Relationship Management versus the 5C's of Marketing


 
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The 4 C's of Customer Relationship Management versus the 5C's of Marketing
manoj wijesuriya, Student (MBA), Sri Lanka

Is there a relationship with 4 c's of customer relationship management to 5c's of marketing?
 

 
The 4 C's of Customer Relationship Management versus the 5C's of Marketing
Tewodros, Professor, Ethiopia
Yes their is. If the product is not designed in lieu of the customer needs, customer may hesitate to buy. In a same way, if the price is designed without considering the customer budget, customer may hesitate.
 

 
4 C's of Customer Relationship Management
Jaap de Jonge, Editor, Netherlands
What exactly are the 4 c's of customer relationship management? I am finding it hard to find information about this concept.
 

 
4 C's of Customer Relationship Management
CHUM, Accountant, Philippines
@Jaap de Jonge (Editor): it could be:
1. Customer wants
2. Customer expectations
3. Customer loyalty, and
4. Customer retention.
 

 
4 C's of Customer Relationship Management
Jaap de Jonge, Editor, Netherlands
Thanks, I found also on the web a definition by Joe Stanhope & Suresh Vital, "The Four C's for Intelligence-Powered Customer Relationship Management":
1. Customer data track customer interactions (online & offline) and build system to garner insights
2. Culture build a culture centered on ci
3. Comprehensive technology partner with data management solution providers and internal it
4. Centralized processes define goals & objectives and link efforts to business objectives.
 

 
Communication is Central both to CRM and Marketing
theresecook, Manager, United States
Yes, some points are shared like communication which is crucial for both customer relationship management and for marketing also. Various effective marketing strategies are needed to be applied for getting customer's positive response and to engage them.
 

 
 

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