Strategy of 5C's and Relationship Marketing

Marketing Strategy
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Marketing Strategy > Best Practices

Elson Davanzo, Coach, Brazil
Strategy of 5C's and Relationship Marketing
This strategy of 5C's is one of the most important concepts of relationship marketing. When I started to apply this concept in the process of relationship marketing campaigns and customer loyalty, the sales pipe line was much easier to analyze and communication strategies more organized and focused. (...) Read more? Sign up for free

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