5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy
We define the 5 C's of Customer Creation
as: Consciousness, Curiosity, Contemplation, Contract, Contentment.
This model helps marketers to construct various sales and promotion activities matched to where the prospect is in the sales cycle
. Just as the 5 C's of Marketing Strategy provides the strategic framework for understanding where the company's skills intersect with customer needs, this model translates that knowledge into appropriate messages and the right media for moving the customer through the sales funnel.