5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy


 
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5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy
Jeff Gordon, CEO, United States, Member
We define the 5 C's of Customer Creation as: Consciousness, Curiosity, Contemplation, Contract, Contentment.
This model helps marketers to construct various sales and promotion activities matched to where the prospect is in the sales cycle. Just as the 5 C's of Marketing Strategy provides the strategic framework for understanding where the company's skills intersect with customer needs, this model translates that knowledge into appropriate messages and the right media for moving the customer through the sales funnel....Register
 

 
5Cs Framework
SENADZO PATRICK, LECTURER, Ghana, Member
That is very true. However the original 5Cs framework is more flexible as it could be altered for different approaches which may include influe...
 

 
Distinguishing Between 5C's Framework for Marketing and Communications
Jeff Gordon, CEO, United States, Member
An excellent point Senadzo. Thank you for your comment. I really should have said that our 5C's of customer creation takes the flexible 5C's framework...
 

 
The 4 C's in Marketing
Roger Remy, Business Consultant, Switzerland, Member
For those who have a short memory. I remind you the original marketing 4 C's which Philip Kotller proposed when he realized that the classical ...
 

 
Contentment
Eddy Tukamushaba, Business School Marketer, Uganda, Member
I am interested to study contentment as a single construct in relation to perceptions customers have of a product. Are there established ways t...
 

 
Contentment
Jaap de Jonge, CEO, Netherlands, Editor
@Eddy: see our pages on Kano's Customer Satisfaction Model and
 

 
Measurement of Customer Contentment
Eddy Tukamushaba, Business School Marketer, Uganda, Member
Dear editor, thanks for this insight. However, I would like to know if contentment is synonymous to satisfaction? Otherwise, I think contentmen...
 

 
Customer Contentment and Satisfaction
Jaap de Jonge, CEO, Netherlands, Editor
To me, these two terms are synonyms....
 

 
Appreciation
Eddy Tukamushaba, Business School Marketer, Uganda, Member
I'm grateful for your opinion. I will build on this....
 

 
 


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