5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy

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Marketing Strategy > Best Practices

Jeff Gordon, CEO, United States
5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy
We define the 5 C's of Customer Creation as: Consciousness, Curiosity, Contemplation, Contract, Contentment. This model helps marketers to construct various sales and promotion activities matched to where the prospect is in the sales cycle. Just as the 5 C's of Marketing Strategy provides the strategic framework for understanding where the company's skills intersect with customer needs, this model translates that knowledge into appropriate messages and the right media for moving the customer through the sales funnel. (...) Read more? Sign up for free

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  SENADZO PATRICK, LECTURER, Ghana
 

5Cs Framework

That is very true. However the original 5Cs framework is more flexible as it could be altered for different approaches which may include influencing the buying decisions of customers and how companies change their promotional programs to suit different behavioral patterns of customers.

  Jeff Gordon, CEO, United States
 

Distinguishing Between 5C's Framework for Marketing and Communications

An excellent point Senadzo. Thank you for your com (...)

  Roger Remy, Business Consultant, Switzerland
 

The 4 C's in Marketing

For those who have a short memory. I remind you th (...)

  Eddy Tukamushaba
 

Contentment

I am interested to study contentment as a single c (...)

  Jaap de Jonge, Editor, Netherlands
 

Contentment

@Eddy: see our pages on and . (...)

  Eddy Tukamushaba
 

Measurement of Customer Contentment

Dear editor, thanks for this insight. However, I w (...)

  Jaap de Jonge, Editor, Netherlands
 

Customer Contentment and Satisfaction

To me, these two terms are synonyms. (...)

  Eddy Tukamushaba
 

Appreciation

I'm grateful for your opinion. I will build on thi (...)

 
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