5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy

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Jeff Gordon
CEO, United States

5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy

We define the 5 C's of Customer Creation as: Consciousness, Curiosity, Contemplation, Contract, Contentment.
This model helps marketers to construct various sales and promotion activities matched to where the prospect is in the sales cycle. Just as the 5 C's of Marketing Strategy provides the strategic framework for understanding where the company's skills intersect with customer needs, this model translates that knowledge into appropriate messages and the right media for moving the customer through the sales funnel.

  SENADZO PATRICK
LECTURER, Ghana
 

5Cs Framework

That is very true. However the original 5Cs framework is more flexible as it could be altered for different approaches which may include influencing the buying decisions of customers and how companies change their promotional programs to suit different behavioral patterns of customers.

  Jeff Gordon
CEO, United States
 

Distinguishing Between 5C's Framework for Marketing and Communications

An excellent point Senadzo. Thank you for your comment. I really should have said that our 5C's of customer creation tak...

  Roger Remy
Business Consultant, Switzerland
 

The 4 C's in Marketing

For those who have a short memory. I remind you the original marketing 4 C's which Philip Kotller proposed when he reali...

  Eddy Tukamushaba, Uganda
 

Contentment

I am interested to study contentment as a single construct in relation to perceptions customers have of a product. Are t...

  Jaap de Jonge
Editor, Netherlands
 

Contentment

@Eddy: see our pages on Kano's Customer Satisfaction Model and SERVQUAL....

  Eddy Tukamushaba, Uganda
 

Measurement of Customer Contentment

Dear editor, thanks for this insight. However, I would like to know if contentment is synonymous to satisfaction? Otherw...

  Jaap de Jonge
Editor, Netherlands
 

Customer Contentment and Satisfaction

To me, these two terms are synonyms....

  Eddy Tukamushaba, Uganda
 

Appreciation

I'm grateful for your opinion. I will build on this....

 

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