5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy

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Marketing Strategy > Forum > 5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy

5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy
Jeff Gordon, CEO, United States, Member
We define the 5 C's of Customer Creation as: Consciousness, Curiosity, Contemplation, Contract, Contentment. This model helps marketers to construct various sales and promotion activities matched to where the prospect is in the sales cycle. Just as the 5 C's of Marketing Strategy provides the strategic framework for understanding where the company's skills intersect with customer needs, this model translates that knowledge into appropriate messages and the right media for moving the customer through the sales funnel. (...) Read more? Sign up for free
 

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5Cs Framework
SENADZO PATRICK, LECTURER, Ghana, Member
That is very true. However the original 5Cs framework is more flexible as it could be altered for different approaches which may include influencing the buying decisions of customers and how companies change their promotional programs to suit different behavioral patterns of customers.
 

 
Distinguishing Between 5C's Framework for Marketing and Communications
Jeff Gordon, CEO, United States, Member
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The 4 C's in Marketing
Roger Remy, Business Consultant, Switzerland, Member
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Contentment
Eddy Tukamushaba
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Contentment
Jaap de Jonge, Management Consultant, Netherlands
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Customer Contentment and Satisfaction
Jaap de Jonge, Management Consultant, Netherlands
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Appreciation
Eddy Tukamushaba
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