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Why Competitive Pricing? Reasons for Competitive Pricing
Lenny Njau, Strategy Consultant, Kenya, Member
The goal of every company, whether a conglomerate or a start up is to "kill competition". That is if they are in it for the profits. Competitive pricing is one key way of achieving this....
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Reasons for Competitive Pricing
Osagie Lee Izekor, Management Consultant, United Kingdom, Member Consider the role of pricing in the marketing mix 4Ps. Price is a key player in the positioning of a product against competitive products in th... |
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Competitive Price / Quality Ratio
Paul Heise, CEO, Netherlands, Member There is no need to "kill" competition, just to outperform them, and they will vanish by themselves. Pricing is just one item to attack them, b... |
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Customer/ Market Focus
Dennis Osei Assibey, Student (MBA), Ghana, Member I believe that every company that deals with customers must be market oriented, in the sense that each member of the organization should relate... |
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Why Competitive Pricing?
Ismail Kashkash, Business Consultant, Saudi Arabia, Member I have a reservation on "kill competition", we look at the superb impact of red box introduction to a new suitable solution for home videos, it did no... |
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Competitive Pricing is Just One Element
B Siva Sankar, CEO, Qatar, Member I also do not subscribe to the "kill competition" concept. Price has never been the only factor in consumer preferences. Also need base, quality, trus... |
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Competitive Pricing for Commodities
Murlidhar If the product is a commodity, then most of our marketing strategies will not be applicable. For commoditized products, pricing is the only criteri... |
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Special Interest Group Leader
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Marketing Strategy
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