Why Competitive Pricing? Reasons for Competitive Pricing

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Lenny Njau
Strategy Consultant, Kenya

Why Competitive Pricing? Reasons for Competitive Pricing

The goal of every company, whether a conglomerate or a start up is to "kill competition". That is if they are in it for the profits. Competitive pricing is one key way of achieving this.

  Osagie Lee Izekor
Management Consultant, United Kingdom

Reasons for Competitive Pricing

Consider the role of pricing in the marketing mix 4Ps. Price is a key player in the positioning of a product against competitive products in the market.
Also the price contributes a lot to the perceived value of a product. What do you think?

  Paul Heise
CEO, Netherlands

Competitive Price / Quality Ratio

There is no need to "kill" competition, just to outperform them, and they will vanish by themselves. Pricing is just one item to attack them, but price/quality ratio is more important.
I have as a new entrant in the ICT industry successfully decimated competition in 3 years time with a product that was 50% more expensive than anything else on the market. But we had 95% market share.
Ferrari is in heavy competition with many other supercar/sportscar makers, but never wins on price, but rather on premium quality, cutting edge design, and life style elements.

  Dennis Osei Assibey
Student (MBA), Ghana

Customer/ Market Focus

I believe that every company that deals with customers must be market oriented, in the sense that each member of the org...

  Ismail Kashkash, Saudi Arabia

Why Competitive Pricing?

I have a reservation on "kill competition", we look at the superb impact of red box introduction to a new suitable solut...

  B Siva Sankar
CEO, Qatar

Competitive Pricing is Just One Element

I also do not subscribe to the "kill competition" concept. Price has never been the only factor in consumer preferences....

  Murlidhar, India

Competitive Pricing for Commodities

If the product is a commodity, then most of our marketing strategies will not be applicable. For commoditized products, ...

Events Marketer, Pakistan

Success of Competitive Pricing Depends on Scenario

The success (of failure) of competitive pricing totally depends upon the market. If a country's economy is not good and ...


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