Why Competitive Pricing? Reasons for Competitive Pricing

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Why Competitive Pricing? Reasons for Competitive Pricing
Lenny Njau, Strategy Consultant, Kenya, Member
The goal of every company, whether a conglomerate or a start up is to "kill competition". That is if they are in it for the profits. Competitive pricing is one key way of achieving this....Sign up

Reasons for Competitive Pricing
Osagie Lee Izekor, Management Consultant, United Kingdom, Member
Consider the role of pricing in the marketing mix 4Ps. Price is a key player in the positioning of a product against competitive products in th...Sign up

Competitive Price / Quality Ratio
Paul Heise, CEO, Netherlands, Member
There is no need to "kill" competition, just to outperform them, and they will vanish by themselves. Pricing is just one item to attack them, b...Sign up

Customer/ Market Focus
Dennis Osei Assibey, Student (MBA), Ghana, Member
I believe that every company that deals with customers must be market oriented, in the sense that each member of the organization should relate...Sign up

Why Competitive Pricing?
Ismail Kashkash, Business Consultant, Saudi Arabia, Member
I have a reservation on "kill competition", we look at the superb impact of red box introduction to a new suitable solution for home videos, it did no...Sign up

Competitive Pricing is Just One Element
B Siva Sankar, CEO, Qatar, Member
I also do not subscribe to the "kill competition" concept. Price has never been the only factor in consumer preferences. Also need base, quality, trus...Sign up

Competitive Pricing for Commodities
If the product is a commodity, then most of our marketing strategies will not be applicable. For commoditized products, pricing is the only criteri...Sign up

Success of Competitive Pricing Depends on Scenario
mOhsin, Events Marketer, Pakistan, Member
The success (of failure) of competitive pricing totally depends upon the market. If a country's economy is not good and customers demand cheap prices ...Sign up


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