6th C for the 5 Cs of Marketing Strategy

Marketing Strategy
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Giovanni Simeone
CEO, Italy

6th C for the 5 Cs of Marketing Strategy

🔥NEW In my opinion, there is one more "C" missing, which is extremely important: Customer Budget.
If your customer has not approved a consistent budget for their needs, there's no marketing that will ever work.
When in sales, that should be the first question to ask to your prospect!

  naman
Student (Other)
 

Customer Point in 5Ps Takes Care of Customer Budget as Well

While we do Segmentation to look for segments with good potential customers then the budget of customers also gets incorporated in it.
Although I strongly believe that the strategy in practice is quite different from these academic concepts, but I feel it is covered under the 5 Cs framework.

  Jaap de Jonge
Editor, Netherlands
 

Customer Budget in Marketing Strategy 5 Cs

@Naman: Please note we're not talking here about the 4 Ps of the marketing mix or the 7 Ps of the extended marketing mix (which are more on a tactical marketing level), but on the 5 C's of marketing strategy.
I agree we might include Customer Budget in the first C: Customer Needs (there should be a need including the money to actually buy our products or services). In any case it is a good suggestion by Mr. Simeone, because surely available budget or funds in your target market (or not) is a relevant thing to consider wether at strategic, tactical or operational (sales) level.

  naman
Student (Other)
 

Customer Budget in Marketing Mix and Marketing Strategy

Thanks for your detailed response and explaining it nicely. Though I understand that Marketing mix was not being discus...

 

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