Strategy is Irrational

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Strategy is Irrational
Another important notion described by Ohmae in The Mind of the Strategist is the non-linair and irrational nature of (Japanese) strategy. The most reliable way of dissecting a situation into its constituent parts, and then reasasembling them in the desired advantageous strategic way, is not a rational step by step methodology.
It should be creative, new, unconventional and non-linair, making use of the human brain, the ultimate thinking tool.
Note that many Japanese companies have only a single, naturally talented strategist instead of a big strategic planning staff.

Japanese Cognitive School
Thanks Ryuuichi for this interesting and valuable addition. Indeed Ohmae has a point. We could then classify the Japanese strategy perpective (as Ohmae describes it) within the Cognitive School of Mintzberg's Strategic Schools.
Compare also what Hermann said about 4 different ways in which the Human Brain might work.

Strategy is Irrational
Good if we are using the ideas. thank u

Strategy Must Be Irrational to Succeed
Jagdish B Acharya, Premium Member
Indeed if strategy were to be rational, all competitors would arrive at almost the same strategy and it may not provide any competitive advantage. All new and innovative developments also come from irrational but knowledge based strategies. Rational behaviour only leads to average growth and safe path but never to unscaled peaks.
This framework involves three important and complex factors which when combined with irrational but creative methods may lead to strategies for success.


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