Strategy Must Be Irrational to Succeed
Jagdish B Acharya, Consultant, India, Premium Member
Indeed if strategy were to be rational, all competitors would arrive at almost the same strategy and it may not provide any competitive advantage. All new and innovative developments also come from irrational but knowledge based strategies. Rational behaviour only leads to average growth and safe path but never to unscaled peaks.
This framework involves three important and complex factors which when combined with irrational but creative methods may lead to strategies for success.