3C Model on Leadership (Thornton)

3C Model on Leadership (Thornton)

Do not mix up the 3C business strategy model by Ohmae with the 3C Model on Leadership by Paul B. Thornton. In his 1999 book 'Be the Leader, Make the Difference' Thornton claims as a leader you can "make the difference" by Challenging people, building their Confidence, and Coaching them to succeed:

• Leaders CHALLENGE the status quo by 1. moving others out of their comfort zones;
  2. creating a compelling vision; 3. establishing stretch goals; 4. asking challenging questions.
• Leaders build CONFIDENCE by 1. believing in people; 2. pointing out their strengths and affirming talents; 3. rewarding and recognizing improvement; 4. empowering people with authority.
• Leaders are COACHES by: 1. clarifying what top performance looks like; 2. conducting practice sessions; 3.
  providing helpful feedback.

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