Improved PESTLE Analysis: SATERPLIDE Analysis


 
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Improved PESTLE Analysis: SATERPLIDE Analysis
Wilson Fyffe, Business Consultant, Singapore, Member
In my work I have found a need to improve the conventional PESTLE segmentation of the future to be more comprehensive and to allow for cause-and-effect relationships between the segments. The result is recorded with the acronym SATERPLIDE, with brief and simplified reasoning as follows:
S - SOCIAL (As observed by the UKs Dr Patrick Dixon, the future will be driven by people, not technology). Understanding social issues is assisted by Maslow's Hierarchy of Human Needs. When people have a social issue, they adopt an
A - APPROACH, e.g. rioting, emigration. A successful approach is aided by
T - TECHNOLOGY, e.g. internet, mobile phones. This results in
E - ECONOMIC improvements. These then increase the need for
R - RESOURCES, e.g. energy, food, water. This then raises
P - POLITICAL issues as to which tribe owns the resources, often leading to conflicts. Conflict resolut...Sign up
 

 
Why Overcomplicate Things with Bigger PEST Acronyms?
mike morrison, Manager, United Kingdom, Member
Many argue that PESTLE is already an overcomplication of PEST.
The more things you ask for, the more things overlap.
When is social and econ...Sign up
 

   

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