Improved PESTLE Analysis: SATERPLIDE Analysis

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Wilson Fyffe, Business Consultant, Singapore
In my work I have found a need to improve the conventional segmentation of the future to be more comprehensive and to allow for cause-and-effect relationships between the segments. The result is recorded with the acronym SATERPLIDE, with brief and simplified reasoning as follows: S - SOCIAL (As observed by the UKs Dr Patrick Dixon, the future will be driven by people, not technology). Understanding social issues is assisted by Maslow's . When people have a social issue, they adopt an A - APPROACH, e.g. rioting, emigration. A successful approach is aided by T - TECHNOLOGY, e.g. internet, mobile phones. This results in E - ECONOMIC improvements. These then increase the need for R - RESOURCES, e.g. energy, food, water. This then raises P - POLITICAL issues as to which tribe owns the resources, often leading to conflicts. Conflict resolution is encased in L - LEGAL solutions which can vary with I - INTERNATIONAL conventions and D - DEMOGRAPHIC developments, which lead to E - ENV (...) Read more? Sign up for free

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  mike morrison, Manager, United Kingdom

Why Overcomplicate Things with Bigger PEST Acronyms?

Many argue that PESTLE is already an overcomplicat (...)

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