What is a Business Environment

12manage is looking for
MBA students.


 
PEST Analysis > Forum Log in

What is a Business Environment
hamna, Student (MBA), India, Member
It is the aggregate of all conditions, events and influences that surround a firm and affect it.
The Business Environment (BENV) is COMPLEX and typically consists of factors, events, influences and conditions arising from different sources.
The BENV is also DYNAMIC that is, it is ever or constantly changing.
The BENV is also MULTIFACETED - the same trend in an environment can have different effects on different industries. For example, GATT is an opportunity for some industries and on the other hand it is a threat to some other industries.
Different types of environment exist: it is mainly classified into Internal Environment and External Environment:
The INTERNAL ENVIRONMENT refers to that of an organization and is controllable.
The EXTERNAL ENVIRONMENT surrounds the firm and can be further classified into the micro environment and the macro environment....Sign up
 

 
 

Special Interest Group Leader

Interested? Sign up for free.


PEST Analysis
Summary
Forum
Best Practices

Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 22-1-2019. All names of their owners.