What is a Business Environment

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PEST Analysis > Forum > What is a Business Environment

What is a Business Environment
hamna, Student (MBA), India, Member
It is the aggregate of all conditions, events and influences that surround a firm and affect it.
The Business Environment (BENV) is COMPLEX and typically consists of factors, events, influences and conditions arising from different sources.
The BENV is also DYNAMIC that is, it is ever or constantly changing.
The BENV is also MULTIFACETED - the same trend in an environment can have different effects on different industries. For example, GATT is an opportunity for some industries an... Read more? Sign up for free
 

   

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