History of PEST - Origins and Author

PEST Analysis
Knowledge Center

 

Next Topic

PEST Analysis > Forum > History of PEST - Origins and Author

History of PEST - Origins and Author
it chtng, Entrepreneur, Zimbabwe, Member
I am wondering about the origins of PEST. And also about the authorship of the various variants such as: PESTEL, PECLICT and SPECTALES. (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
History of PEST & PESTLE
mike morrison, Manager, United Kingdom, Member
Hi, some years ago I started personally investigating this, as much of what is on the web is not true.
I bought every book referenced about the subject (yes they are still on my book shelf).
From this research, the earliest know reference to tools and techniques for ‘Scanning the Business Environment’ appears to be by Francis J. Aguilar (1967) who discusses ‘ETPS’ – a mnemonic for the four sectors of his taxonomy of the environment: Economic, Technical, Political, and Social. Some time after its publication, Arnold Brown for the Institute of Life Insurance (in the US) reorganized it as ‘STEP’ (Strategic Trend Evaluation Process) as a way to organise the results of his environmental scanning.
 

 
PEST/LE Analysis
it chtng, Entrepreneur, Zimbabwe, Member
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


PEST Analysis
Summary
Forum
Best Practices


PEST Analysis
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 11-12-2019. All names ™ of their owners.