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How to Conduct a PEST Analysis? Main Steps and Tips

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PEST Analysis
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Anthea Smith

How to Conduct a PEST Analysis? Main Steps and Tips

Is there a specific way in performing a PEST analysis, or is there no particular order?
I really want a guideline as to how I should perform a PEST analysis. Any other practical tips are also welcome...
 
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Lakshman Srikanth
Student (MBA), India
 

PEST Analysis - no Particular Order

According to me, there is no particular order or specific way. Just make sure all the relevant data are included. P-E-S-T: whichever way you do it, will be useful.
But PEST would vary according to the product/service/unit for which it is done. For example political for cigarette sales may play an important role, while for coal combustion, technology might play a more important part.
So besides our strategic environment, PEST also allows us to understand our product/service/unit better.

 

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More on PEST Analysis:
Summary
Discussion Topics
topic PEST Analysis for a Country
topic External Environment of a Service Company
topic PEST Analysis is Complementary to SWOT Analysis
🔥 PEST Analysis: a Mandatory Component of Strategic Planning and Marketing!
topic Market and System Risk in PEST Analysis
topic Extension of PESTEL + C (=Competitors) Analysis
topic Advanced form of PEST: PESTELEM Analysis
topic Actions in Unfavorable External Environment?
topic Direct and Indirect External Environment of the Firm
👀How to Conduct a PEST Analysis? Main Steps and Tips
topic The SPELIT Power Matrix
topic Improved PESTLE Analysis: SATERPLIDE Analysis
topic PEST Analysis on Retail
topic Other Marketing Environment Tools
topic History of PEST - Origins and Author
topic Interaction Between an Organization and Its Energy Environment?
topic Environmental Factors in PESTLE
Special Interest Group

SIG Leader

Do you know a lot about PEST Analysis? Become our SIG Leader

Knowledge Center

PEST Analysis
Knowledge Center



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