PEST Analysis - no Particular Order
Lakshman Srikanth, Student (MBA), India, Member
According to me, there is no particular order or specific way. Just make sure all the relevant data are included. P-E-S-T: whichever way you do it, will be useful.
But PEST would vary according to the product/service/unit for which it is done. For example political for cigarette sales may play an important role, while for coal combustion, technology might play a more important part.
So besides our strategic environment, PEST also allows us to understand our product/service/unit better.